This component explores the political propaganda and self-presentation of Augustus Caesar, examining how he transformed Rome from an anti-monarchical repub
Topic Synopsis
This component explores the political propaganda and self-presentation of Augustus Caesar, examining how he transformed Rome from an anti-monarchical republic into an empire under one-man rule. It utilizes both literary and visual/material sources to analyze his 'personal brand' and the methods used to convey it to different social classes.
Key Concepts & Core Principles
- Arete: The Greek concept of excellence and fulfilment of purpose, central to the hero's quest for glory and recognition.
- Hubris and Nemesis: Excessive pride that leads to a hero's downfall, often punished by the gods (nemesis), as seen in figures like Ajax or Pentheus.
- Pietas: The Roman virtue of dutiful respect towards gods, family, and state, exemplified by Aeneas in Virgil's Aeneid.
- Kleos: The immortal fame a hero earns through great deeds, often at the cost of a short life (e.g., Achilles).
- Xenia: The Greek custom of hospitality, which heroes must uphold or violate at their peril (e.g., Odysseus and the Cyclops).
Exam Tips & Revision Strategies
- Ensure you can identify and analyze the prescribed visual/material sources directly in commentary-style questions.
- Use the 'OCR Literary Sources for Imperial Image' booklet to support your analysis of literary texts.
- Practice making connections between the visual/material evidence and the literary themes.
- In 30-mark essays, explicitly integrate the views of secondary scholars to develop a sophisticated argument.
- Be prepared to discuss how Augustus' image was received by different audiences, both ancient and modern.
Common Misconceptions & Mistakes to Avoid
- Failing to link visual/material sources to their specific historical or political context.
- Treating literary sources as objective historical records rather than pieces of political propaganda.
- Neglecting to use secondary scholarly views to substantiate arguments in 30-mark essays.
- Focusing only on the description of sources rather than critical analysis and evaluation.
- Failing to address the 'culture hero' aspect of the specification in relation to Augustus' building programs and moral reforms.
Examiner Marking Points
- Knowledge and understanding of Augustus' association with Julius Caesar (Divi filius) and its benefits/dangers.
- Analysis of Augustus as a military commander (Imperator) and the justification of civil wars.
- Understanding of Augustus' role in religious restoration and his personal connection to the gods (e.g., Apollo).
- Evaluation of Augustus as a 'culture hero' and his building programs in Rome.
- Analysis of the promotion of moral values (virtus, clementia, pietas, iustitia) and the role of the imperial family.
- Ability to analyze prescribed literary and visual/material sources in their historical and political context.
- Use of secondary scholars and academic views to support arguments in extended responses.