ABE
Level 5
QN: 603/1598/2
Curriculum Active
ABE Level 5 Diploma in Business Management and Marketing
Official qualification regulated by Ofqual, awarded by ABE. Classified as a Vocationally-Related Qualification. Total guided learning hours: 490 hours.
Qualification Level
Level 5
Awarding Body
ABE
Syllabus Units
7 Units
Guided Hours
490 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Buyer and Consumer Behaviour
Verified
Key Learning Objectives:
- Analyse the major influences on consumer choice
- Discuss the principles of purchase decision-making in a variety of situations
- Analyse the value of research in providing insights into buying behaviour
- Discuss how consumer behaviour theories influence the marketing mix
2
Effective Financial Management
Verified
Key Learning Objectives:
- Assess the objectives of financial management and the role of different stakeholders in the financial strategy of a business
- Evaluate organisational activities, processes and performance, using projected financial statements and measures of business performance
- Evaluate financial risk using suitable techniques in order to apply approaches that reduce exposure to financial risks
- Evaluate options for the financing of business activities, including the characteristics of different sources of finance and how best to meet the financing needs of the business
- Evaluate investment opportunities in order to ensure that investment decisions reflect the needs of the business and its financial management strategy
3
Innovation and Business Performance
Verified
Key Learning Objectives:
- Apply measurement techniques as an aid to business performance
- Discuss the sources, drivers and patterns of adoption of innovation in goods, services and ideas
- Assess the information requirements needed to manage the levels of innovation within an organisation
- Evaluate the risks and uncertainties that innovation creates for business performance
4
Integrated Marketing Communications
Verified
Key Learning Objectives:
- Discuss the concept and principles of integrated marketing communications (IMC)
- Evaluate the effectiveness of different marketing communications channels to achieve business objectives
- Discuss the role of IMC in building, positioning, and differentiating brands
- Propose methods to manage and report IMC campaign performance
- Discuss the principles of implementing a fully integrated marketing communications campaign for an organisation
5
International Business Economics and Markets
Verified
Key Learning Objectives:
- Analyse economic principles associated with international business
- Evaluate markets from an international perspective
- Evaluate the significance of international trading blocks and organisations
- Discuss the key aspects of international finance
6
Managing Agile Organisations and People
Verified
Key Learning Objectives:
- Analyse the impact of the internal context and external trends on management practices and approaches
- Evaluate the applicability of contemporary management practices in both a specific and wider organisational setting
- Assess the links between effective people management and organisational achievement
- Assess personal capability to manage agile organisations and people, and develop a justified personal development plan as a result
7
Societal and Social Marketing
Verified
Key Learning Objectives:
- Discuss the role and application of the social marketing practice for the behavioural change programmes
- Assess the importance of social marketing choices and its relative impact on consumer decision-making
- Analyse constructs of ethics and corporate social responsibility in the use of marketing practices and their implications with stakeholders and wider society
- Analyse different marketing approaches for strategic development of responsible practices providing added value to the society
Regulatory & Verification Details
- Qualification Number (QN)
- 603/1598/2
- Regulated Status
- Available to learners
- Awarding Body
- ABE
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Jun 2017