ABE
Level 6
QN: 603/1602/0
Curriculum Active
ABE Level 6 Diploma in Business Management and Marketing
Official qualification regulated by Ofqual, awarded by ABE. Classified as a Vocationally-Related Qualification. Total guided learning hours: 350 hours.
Qualification Level
Level 6
Awarding Body
ABE
Syllabus Units
7 Units
Guided Hours
350 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Business Ethics and Sustainability
Verified
Key Learning Objectives:
- Critically evaluate differing approaches to business ethics
- Analyse the core principles of corporate social responsibility
- Critically evaluate the opportunities and challenges for a range of organisations to develop ethical business practice through corporate social responsibility policies and reporting
- Analyse the core principles of sustainability in relation to businesses
- Analyse the influence of organisational culture and leadership on business ethics with a focus on marketing and human resource management
2
Business Strategy and Decision-making
Verified
Key Learning Objectives:
- Critically evaluate strategic concepts and different approaches to strategy in diverse and contemporary challenging business contexts
- Critically assess organisational capability to respond to changes and developments in the business environment
- Critically evaluate an appropriate range of development options on which to base business strategy
- Apply techniques to support recommendations for strategic decision-making in different contexts
3
Developing International Markets
Verified
Key Learning Objectives:
- Critically analyse the key characteristics of the international globalised business environment
- Critically evaluate strategic international marketing opportunities
- Appraise the suitability of alternative market entry methods as part of the formulation of an international strategy
- Examine and justify relevant marketing strategies within different cross-cultural settings, applying them to real life case studies
4
Digital Marketing Strategy
Verified
Key Learning Objectives:
- Critically assess the significance of digital marketing and innovation for an organisation
- Analyse the changing nature of the digital customer
- Critically evaluate opportunities for digital innovation by critically evaluating the marketing strategy for a chosen organisation
- Critically assess how big data and contemporary developments can be used to drive digital marketing strategy
- Justify the application of tools and techniques needed to successfully implement the digital marketing strategy
5
Leading Strategic Change
Verified
Key Learning Objectives:
- Critically analyse leadership principles that support an organisation’s vision, values and strategic direction
- Critically assess the drivers for, and assess the impact of change for an organisation
- Critically analyse how to plan and lead the change process for an organisation
- Evaluate the skills required to lead strategic change
6
Strategic Marketing
Verified
Key Learning Objectives:
- Critically evaluate the factors that underpin marketing as a key strategic factor in organisational performance
- Critically review relevant marketing theories, conceptual models and frameworks in the development of marketing strategies, including international marketing strategy
- Develop implementation plans and management control mechanisms to support a marketing strategy
- Justify, using evidence, the application of marketing within an organisational context in relation to the goal of enhancing long-term shareholder value
- Evaluate a range of resources to understand and re
- solve organisational marketing related problems
7
Strategy Marketing Relationships
Verified
Key Learning Objectives:
- Critically review relationship marketing as a strategic marketing approach
- Critically discuss changes in consumer behaviour due to relationship marketing
- Critically review the differences between relationship marketing and marketing relationships
- Critically discuss the place of relationship marketing in strategy
Regulatory & Verification Details
- Qualification Number (QN)
- 603/1602/0
- Regulated Status
- Available to learners
- Awarding Body
- ABE
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Jun 2017