ATHE
Level 4
QN: 610/6663/1
Curriculum Active
ATHE Level 4 Diploma in Digital Marketing
Official qualification regulated by Ofqual, awarded by ATHE. Classified as a Vocationally-Related Qualification. Total guided learning hours: 240 hours.
Qualification Level
Level 4
Awarding Body
ATHE
Syllabus Units
4 Units
Guided Hours
240 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
ATHE Level 4 Diploma in Digital Marketing
Content Marketing
Verified
Key Learning Objectives:
- 1. Understand the role of content marketing in a global digital business context2. Can plan and manage content marketing strategies using digital tools3. Can create and adapt digital content for multi-channel audiences4. Can assess content marketing performance using appropriate analytics
2
ATHE Level 4 Diploma in Digital Marketing
Digital Business, Marketing Metrics and Analytics
Verified
Key Learning Objectives:
- 1. Understand how digital marketing contributes to the delivery of business goals2. Understand how marketing metrics align to customer journey stages3. Can use an analytics tool to gather, measure and interpret digital marketing data4. Can apply data insights to recommend improvements that support business objectives
3
ATHE Level 4 Diploma in Digital Marketing
Search Engine Marketing
Verified
Key Learning Objectives:
- 1. Understand the principles and value of search engine marketing (SEM) in the digital marketing mix2. Can plan and configure a paid search campaign3. Can create and optimise search adverts in line with platform requirements4. Can evaluate search engine marketing performance using data and reporting tools
4
ATHE Level 4 Diploma in Digital Marketing
Social Media Marketing
Verified
Key Learning Objectives:
- 1. Understand the global social media landscape and its role in digital marketing strategies2. Can plan an organic social media campaign to drive engagement3. Can plan and prepare paid social media advertising campaigns using platform tools4. Can track and analyse a campaign to ensure strong return on investment and continuous growth
5
Content Marketing
Verified
Key Learning Objectives:
- Understand the role of content marketing in a global digital business context
- Can plan and manage content marketing strategies using digital tools
- Can create and adapt digital content for multi-channel audiences
- Can assess content marketing performance using appropriate analytics
6
Digital Business, Marketing Metrics and Analytics
Verified
Key Learning Objectives:
- Understand how digital marketing contributes to the delivery of business goals
- Understand how marketing metrics align to customer journey stages
- Can use an analytics tool to gather
- measure and interpret digital marketing data
- Can apply data insights to recommend improvements that support business objectives
7
Search Engine Marketing
Verified
Key Learning Objectives:
- Understand the principles and value of search engine marketing (SEM) in the digital marketing mix
- Can plan and configure a paid search campaign
- Can create and optimise search adverts in line with platform requirements
- Can evaluate search engine marketing performance using data and reporting tools
8
Social Media Marketing
Verified
Key Learning Objectives:
- Understand the global social media landscape and its role in digital marketing strategies
- Can plan an organic social media campaign to drive engagement
- Can plan and prepare paid social media advertising campaigns using platform tools
- Can track and analyse a campaign to ensure strong return on investment and continuous growth
Regulatory & Verification Details
- Qualification Number (QN)
- 610/6663/1
- Regulated Status
- Available to learners
- Awarding Body
- ATHE
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Nov 2025