ATHE
Level 4
QN: 610/6664/3
Curriculum Active
ATHE Level 4 Extended Diploma in Digital Marketing
Official qualification regulated by Ofqual, awarded by ATHE. Classified as a Vocationally-Related Qualification. Total guided learning hours: 660 hours.
Qualification Level
Level 4
Awarding Body
ATHE
Syllabus Units
11 Units
Guided Hours
660 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Content Management Systems and Website Creation
Verified
Key Learning Objectives:
- Understand how to set up a website environment
- Understand how website structure and theming support effective user experience
- Can create and optimise website content using SEO principles
- Can extend website functionality with plugins and integrate analytics for performance monitoring
2
Content Marketing
Verified
Key Learning Objectives:
- Understand the role of content marketing in a global digital business context
- Can plan and manage content marketing strategies using digital tools
- Can create and adapt digital content for multi-channel audiences
- Can assess content marketing performance using appropriate analytics
3
Digital Business, Marketing Metrics and Analytics
Verified
Key Learning Objectives:
- Understand how digital marketing contributes to the delivery of business goals
- Understand how marketing metrics align to customer journey stages
- Can use an analytics tool to gather
- measure and interpret digital marketing data
- Can apply data insights to recommend improvements that support business objectives
4
E-Commerce Marketing
Verified
Key Learning Objectives:
- Understand the strategic role of e-commerce in digital marketing
- Can plan e-commerce marketing campaigns for different customer journey stages
- Can use digital platforms and tools to deliver e-commerce experiences
- Can report on e-commerce marketing effectiveness using performance data
5
Email Marketing
Verified
Key Learning Objectives:
- Understand the purpose and benefits of email marketing
- Can plan email campaigns that align with brand and customer segmentation
- Can use email marketing tools to deliver and automate campaigns
- Can evaluate email marketing effectiveness using performance metrics
6
Mobile Marketing
Verified
Key Learning Objectives:
- Understand the role of mobile marketing
- Can design the creative elements of mobile marketing campaigns
- Can plan mobile marketing activities
- Can track mobile marketing campaigns
7
Search Engine Marketing
Verified
Key Learning Objectives:
- Understand the principles and value of search engine marketing (SEM) in the digital marketing mix
- Can plan and configure a paid search campaign
- Can create and optimise search adverts in line with platform requirements
- Can evaluate search engine marketing performance using data and reporting tools
8
Search Engine Optimisation
Verified
Key Learning Objectives:
- Understand the role of SEO in increasing website visibility and traffic
- Can conduct SEO audits and keyword research to inform optimisation strategies
- Can improve a priority landing page and overall site
- Can plan the ongoing monitoring of SEO activities
9
Social Media Marketing
Verified
Key Learning Objectives:
- Understand the global social media landscape and its role in digital marketing strategies
- Can plan an organic social media campaign to drive engagement
- Can plan and prepare paid social media advertising campaigns using platform tools
- Can track and analyse a campaign to ensure strong return on investment and continuous growth
10
Using Collaborative Technologies
Verified
Key Learning Objectives:
- Understand the role of collaborative technologies in supporting digital marketing workflows
- Understand ethical practices when using collaborative technologies
- Can use collaborative tools for campaign planning and content delivery
- Can design workflows to improve productivity using integrated digital platforms
11
Video Marketing
Verified
Key Learning Objectives:
- Understand the use of video in digital marketing
- Can plan video content for digital platforms
- Can optimise video content for reach, engagement, and brand alignment
- Can plan performance tracking using analytics
Regulatory & Verification Details
- Qualification Number (QN)
- 610/6664/3
- Regulated Status
- Available to learners
- Awarding Body
- ATHE
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Nov 2025