Cambridge OCR
    Level 1/Level 2
    QN: 603/7093/2
    Curriculum Active

    Cambridge OCR Level 1/Level 2 Cambridge National in Enterprise and Marketing

    Official qualification regulated by Ofqual, awarded by Cambridge OCR. Classified as a Other General Qualification. Total guided learning hours: 120 hours.

    Qualification Level
    Level 1/Level 2
    Awarding Body
    Cambridge OCR
    Syllabus Units
    3 Units
    Guided Hours
    120 hrs
    Instant access to interactive lessons, quizzes, and spaced revision.

    Course Syllabus & Study Modules

    Complete breakdown of verified curriculum topics and learning objectives.

    1

    Design a business proposal

    Verified
    Key Learning Objectives:
    • Market research, How to identify a customer profile
    • Develop a product proposal
    • Review whether a business proposal is financially viable
    • Review the likely success of the business proposal
    2

    Enterprise and marketing concepts

    Verified
    Key Learning Objectives:
    • Characteristics, risk and reward for enterprise, Market research to target a specific customer, What makes a product financially viable, Creating a marketing mix to support a product, Factors to consider when starting up and running an enterprise
    3

    Market and pitch a business proposal

    Verified
    Key Learning Objectives:
    • Develop a brand identity to target a specific customer profile
    • Create a promotional campaign for a brand and product
    • Plan and pitch a proposal
    • Review a brand proposal, promotional campaign and professional pitch

    Regulatory & Verification Details

    Qualification Number (QN)
    603/7093/2
    Regulated Status
    Available to learners
    Awarding Body
    Cambridge OCR
    Qualification Type
    Other General Qualification
    Operational Start
    Sept 2022