City & Guilds
Level 2
QN: 600/0930/5
Curriculum Active
City & Guilds Level 2 NVQ Certificate in Sales
Official qualification regulated by Ofqual, awarded by City & Guilds. Classified as a Occupational Qualification. Total guided learning hours: 454 hours.
Qualification Level
Level 2
Awarding Body
City & Guilds
Syllabus Units
24 Units
Guided Hours
454 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Buyer behaviour in sales situations
Verified
Key Learning Objectives:
- Understand the impact of different models of buyer behaviour on the sales cycle
- Be able to respond to the buyer at each stage of the decision making process
2
Communicate information and knowledge
Verified
Key Learning Objectives:
- Be able to identify the information required, and its reliability, for communication.
- Be able to understand communication techniques and methods.
- Be able to communicate information and knowledge using appropriate techniques and methods.
- Be able to adapt communication techniques and methods according to target audience response.
3
Communicating using digital marketing/sales channels
Verified
Key Learning Objectives:
- Understand how to plan the use of digital media for a specific message, audience and recipients
- Be able to plan the use of digital media for a specific message, audience and recipients
- Be able to check the digital message can be accessed and/or delivered
- Be able to monitor and evaluate the response to digital activity and take any corrective action
4
Complying with legal, regulatory and ethical requirements in a sales or marketing role
Verified
Key Learning Objectives:
- Understand the legal, regulatory and ethical requirements in a sales or marketing role
- Be able to comply with organisational policies and procedures for legal, regulatory and ethical requirements in a sales or marketing role
5
Deliver reliable customer service
Verified
Key Learning Objectives:
- prepare to deal with customers, give consistent service to customers, check customer service delivery
- know how to deliver reliable customer service
6
Generating and qualifying sales leads
Verified
Key Learning Objectives:
- Understand the practices, legislation, regulation and codes of practice that relate to generating and qualifying sales leads
- Understand the process of generating and qualifying sales leads
- Be able to prospect for customers
7
Inputting and accessing sales or marketing data in information systems
Verified
Key Learning Objectives:
- Understand how to input and access sales or marketing data in information systems
- Understand the use of sales or marketing information sources and systems
- Be able to input and use databases to support sales or marketing activities
8
Manage personal development
Verified
Key Learning Objectives:
- Be able to identify and agree performance requirements of own work role.
- Be able to measure and progress against objectives.
- Be able to identify gaps in skills and knowledge in own performance.
- Be able to carry out and assess activities within own development plan.
9
Meeting customers’ after sales needs
Verified
Key Learning Objectives:
- Be able to investigate customer after sales needs
- Be able to handle customers’ after sales needs
- Be able to review the after sales process
10
Monitoring sales deliveries
Verified
Key Learning Objectives:
- Understand how to deal with sales delivery problems and queries
- Understand how to maximise sales opportunities when dealing with sales deliveries and handovers
- Be able to progress delivery of the sales order
- Be able to complete sales delivery procedures
11
Obtaining and Analysing Competitor Information
Verified
Key Learning Objectives:
- Understand how to validate information about competitors
- Understand the uses of competitor information for sales-related activities
- Be able to use competitor information for sales-related activities
12
Obtaining and analysing sales-related information
Verified
Key Learning Objectives:
- Understand the uses of sales-related information
- Understand how to use tools and methods to analyse sales-related information
- Be able to obtain sales-related information about customers, markets and competitors
- Be able to use tools and methods to analyse sales-related information
13
Participate in meetings
Verified
Key Learning Objectives:
- Be able to prepare for a meeting.
- Be able to participate in a meeting.
- Be able to communicate information to relevant stakeholders.
14
Preparing and delivering a sales demonstration
Verified
Key Learning Objectives:
- Understand how to prepare and deliver a sales demonstration
- Be able to prepare for a sales demonstration
- Be able to deliver a sales demonstration
- Be able to evaluate the sales demonstration
15
Processing sales orders
Verified
Key Learning Objectives:
- Understand how to process and follow up sales orders
- Be able to process sales orders
- Be able to follow up sales order processing
16
Selling at exhibitions
Verified
Key Learning Objectives:
- Understand how to assess the relevance of exhibitions for the organisation
- Understand how to prepare for and sell at exhibitions
- Be able to prepare for an exhibition
- Be able to sell at an exhibition
- Be able to evaluate own performance at an exhibition
17
Selling by telephone - inbound
Verified
Key Learning Objectives:
- Understand how to sell by telephone (inbound)
- Understand how to close the sale during inbound telephone sales calls
- Be able to prepare for the inbound telephone sales call
- Be able to identify customer needs during inbound telephone sales calls
- Be able to present products and/or services to the customer during inbound telephone sales calls
- Be able to deal with sales objections during inbound telephone sales calls
- Be able to close the sale during inbound telephone sales calls
18
Selling by telephone - outbound
Verified
Key Learning Objectives:
- Understand how to sell by telephone (outbound)
- Understand how to close the sale during outbound telephone sales calls
- Be able to prepare for the inbound telephone sales call
- Be able to identify customer needs during outbound telephone sales calls
- Be able to present products and/or services to the customer during outbound telephone sales calls
- Be able to deal with sales objections during outbound telephone sales calls
- Be able to close the sale during outbound telephone sales calls
19
Selling face to face
Verified
Key Learning Objectives:
- Understand how to sell to customers face to face
- Be able to prepare for the sale
- Be able to conduct a face to face sales meeting with the customer
- Be able to deal with sales objections during face to face sales situations
- Be able to close the sale
20
Supporting customers in obtaining finance for purchases
Verified
Key Learning Objectives:
- Understand the conditions for obtaining finance for purchases
- Be able to recommend financial packages to customers for purchases
- Be able to confirm customers’ credit status
21
Time planning in sales
Verified
Key Learning Objectives:
- Understand how to manage and prioritise time in a sales role
- Be able to plan own time in a sales role
- Be able to evaluate time planning in a sales role
Regulatory & Verification Details
- Qualification Number (QN)
- 600/0930/5
- Regulated Status
- Available to learners
- Awarding Body
- City & Guilds
- Qualification Type
- Occupational Qualification
- Operational Start
- Apr 2011
- Operational End
- Dec 2026