City & Guilds
Level 3
QN: 601/0110/6
Curriculum Active
City & Guilds Level 3 Diploma in Digital Marketing
Official qualification regulated by Ofqual, awarded by City & Guilds. Classified as a Vocationally-Related Qualification. Total guided learning hours: 852 hours.
Qualification Level
Level 3
Awarding Body
City & Guilds
Syllabus Units
26 Units
Guided Hours
852 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Analyse and report data
Verified
Key Learning Objectives:
- Understand how to organise and evaluate data that has been researched
- Understand how to report data that has been researched
- Be able to analyse and evaluate data
- Be able to report data
2
Brand development
Verified
Key Learning Objectives:
- Understand the constituents of the promotional mix
- Understand how to promote a brand to customers
- Be able to prepare promotional plans
3
Content Management System Website Creation
Verified
Key Learning Objectives:
- Be able to create a plan for the components of a Content Management System (CMS) Website
- Be able to use CMS Software to create a Website
- Understand how to make a website accessible
- Be able to measure and improve the return on investment (ROI) of a website
4
Content marketing
Verified
Key Learning Objectives:
- Understand content marketing
- Understand technology used in content marketing
- Be able to run a content marketing campaign
5
Delivering e-commerce solutions
Verified
Key Learning Objectives:
- Understand the e-commerce environment
- Understand the technologies of e-commerce
- Understand business implications of e-commerce solutions
- Be able to design e-commerce solutions
6
Develop own professionalism
Verified
Key Learning Objectives:
- Be able to develop own professional skills
- Be able to work as a member of a team to achieve defined goals
- Understand what is required of professional practice
- Understand career development opportunities
7
Digital marketing metrics and analytics
Verified
Key Learning Objectives:
- Understand the sales funnel in digital marketing
- Understand how metrics of digital marketing are generated
- Understand how analytics can be used to optimise digital marketing campaigns
8
E-mail marketing
Verified
Key Learning Objectives:
- Understand requirements for e-mail marketing
- Understand technology used in e-mail marketing
- Be able to run e-mail marketing campaigns
9
Imaging Software
Verified
Key Learning Objectives:
- Obtain, insert and combine information for images
- Use imaging software tools to create, manipulate and edit images
10
Marketing on mobile devices
Verified
Key Learning Objectives:
- Know the unique aspects of mobile marketing
- Understand mobile marketing communications
- Understand the use of location aware apps for business
11
Online display advertising
Verified
Key Learning Objectives:
- Understand requirements for online display advertising
- Understand technology used in online display marketing
- Be able to create an online advertising campaign
12
Principles of Keywords and Optimisation
Verified
Key Learning Objectives:
- Understand Search Engine Optimisation (SEO)
- Be able to plan implementation of SEO techniques
- Understand Social Media Optimisation (SMO)
- Understand how to plan implementation of a website optimised for mobile devices
13
Principles of marketing and evaluation
Verified
Key Learning Objectives:
- Understand the principles of market segmentation
- Understand how to assess market opportunities for new products and/or services
- Understand the principles of marketing strategy development
- Understand how to evaluate the effectiveness of a marketing strategy
14
Principles of marketing stakeholder relationships
Verified
Key Learning Objectives:
- Understand marketing stakeholder relationships
- Understand how to build and manage marketing stakeholder relationships
- Understand how to monitor and control marketing stakeholder relationships
15
Principles of Social Media Advertising and Promotion
Verified
Key Learning Objectives:
- Be able to plan how to use digital vouchers for marketing purposes
- Be able to plan the implementation of Social Networking site advertising campaigns for Marketing purposes
- Understand the use of promotional campaigns on social networking sites
- Understand current national and international legal and organisational guidelines for a social networking advertising/promotional campaign
16
Principles of Social Media within a Business
Verified
Key Learning Objectives:
- Understand how Social Media fits into the objectives and marketing of a business
- Understand how to select Social Media tools and channels for a business
- Understand how to measure the success of using social media tools and channels
- Understand how social media policy and guidelines can impact a business
- Be able to monitor how a business is using Social Media
17
Produce copy for digital media communication
Verified
Key Learning Objectives:
- Understand how digital media channels affect how copy is produced
- Be able to produce copy for different types of digital communication
- Be able to review copy for digital media communications
18
Project management
Verified
Key Learning Objectives:
- Understand why organisations use project management
- Be able to plan projects
- Be able to review projects at all stages
19
Search engine marketing
Verified
Key Learning Objectives:
- Understand how search engine marketing fits into the marketing objectives of a business
- Understand the role of keywords and keyword phrases in a paid search marketing campaign
- Be able to run a paid search marketing campaign
20
Spreadsheet Software
Verified
Key Learning Objectives:
- Use a spreadsheet to enter, edit and organise numerical and other data
- Select and use appropriate formulas and data analysis tools to meet requirements
- Select and use tools and techniques to present and format spreadsheet information
21
Understanding legal, regulatory and ethical requirements in sales or marketing
Verified
Key Learning Objectives:
- Understand an organisation’s procedures for dealing with legal, regulatory and ethical requirements relating to sales or marketing
- Understand the legal, regulatory and ethical limits of the sales or marketing role
22
Understanding the business environment
Verified
Key Learning Objectives:
- Understand that there are different types of business
- Understand how businesses function
- Understand changing patterns of employment
- Understand how business activity is affected by market forces
23
Using Collaborative Technologies
Verified
Key Learning Objectives:
- Stay safe and secure when working with collaborative technology
- Plan and set up IT tools and devices for collaborative working
- Prepare collaborative technologies for use
- Manage tasks using collaborative technologies
24
Video Software
Verified
Key Learning Objectives:
- Use video hardware and software to capture sequences
- Use video software tools and techniques to combine and edit sequences, Play and present video sequences
25
Website Software
Verified
Key Learning Objectives:
- Create structures and styles and use them to produce websites
- Select and use website software tools and features to develop multiple page websites with multimedia and interactive features, Publish and test multiple page websites with multimedia and interactive features
Regulatory & Verification Details
- Qualification Number (QN)
- 601/0110/6
- Regulated Status
- Available to learners
- Awarding Body
- City & Guilds
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Sept 2013
- Operational End
- Dec 2026