City & Guilds
Level 3
QN: 600/4967/4
Curriculum Active
City & Guilds Level 3 Diploma In Social Media for Business
Official qualification regulated by Ofqual, awarded by City & Guilds. Classified as a Vocationally-Related Qualification. Total guided learning hours: 1277 hours.
Qualification Level
Level 3
Awarding Body
City & Guilds
Syllabus Units
27 Units
Guided Hours
1277 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Analyse and report data
Verified
Key Learning Objectives:
- Understand how to organise and evaluate data that has been researched
- Understand how to report data that has been researched
- Be able to analyse and evaluate data
- Be able to report data
2
CIW database design
Verified
Key Learning Objectives:
- Understand Relational Database Fundamentals
- Understand Relational Database Design
- Be able to normalize a database
- Be able to implement the Structured Query Language
- Be able to implement Relational Algebra
- Be able to manage database transactions and security
3
CIW Internet Business Foundations
Verified
Key Learning Objectives:
- Understand IT roles
- Understand web technology requirements
- Be able to manage Client side requirements
- Be able to manage web based communication
4
CIW JavaScript Specialist
Verified
Key Learning Objectives:
- Understand JavaScript Principles
- Understand functional programming using JavaScript
- Understand object oriented programming using JavaScript
- Understand how web sites interact with JavaScript
5
CIW Perl Fundamentals
Verified
Key Learning Objectives:
- Understand PERL Principles
- Be able to manipulate data using Perl
- Be able to manage external data
6
CIW Security Essentials
Verified
Key Learning Objectives:
- Understand net
- work security principles
- Understand encryption
- Be able to implement net
- work security
- Be able to protect a networked environment
- Understand Firewall Solutions
- Be able to implement a firewall solution
7
CIW Site Development Foundations
Verified
Key Learning Objectives:
- Be able to create a web page
- Understand web site enhancements
- Be able to manage the e-commerce requirements of a website
8
CIW Web Foundations Associate
Verified
Key Learning Objectives:
- Understand Internet Business Foundations
- Understand Site Development Foundations
- Understand Net
- work Technology Foundations
9
Communicating using digital marketing/sales channels
Verified
Key Learning Objectives:
- Understand how to plan the use of digital media for a specific message, audience and recipients
- Be able to plan the use of digital media for a specific message, audience and recipients
- Be able to check the digital message can be accessed and/or delivered
- Be able to monitor and evaluate the response to digital activity and take any corrective action
10
Content Management System Website Creation
Verified
Key Learning Objectives:
- Be able to create a plan for the components of a Content Management System (CMS) Website
- Be able to use CMS Software to create a Website
- Understand how to make a website accessible
- Be able to measure and improve the return on investment (ROI) of a website
11
Creating and Optimising Content for the Web
Verified
Key Learning Objectives:
- Be able to create and analyse online profiles
- Be able to analyse use of blogs, e-articles and micro-blogs for a business
- Be able to write content for the web for a business
- Be able to incorporate media or rich-media into content for the web for a business
- Know the impact of plagiarism, Intellectual Property Rights (IPR) and copyright law for content on the web for a business
- Be able to use social bookmarking, tagging and syndication for content for a business
- Be able to use analytics tools to monitor content on the web
12
Imaging Software
Verified
Key Learning Objectives:
- Obtain, insert and combine information for images
- Use imaging software tools to create, manipulate and edit images
13
MTA: Web Development Fundamentals
Verified
Key Learning Objectives:
- Programming Web Applications, Working with Data and Services, Troubleshooting and Debugging Web Applications, Working with Client-Side Scripting
- Configuring and Deploying Web Applications
14
Principles of Keywords and Optimisation
Verified
Key Learning Objectives:
- Understand Search Engine Optimisation (SEO)
- Be able to plan implementation of SEO techniques
- Understand Social Media Optimisation (SMO)
- Understand how to plan implementation of a website optimised for mobile devices
15
Principles of Mobile Social Media for a Business
Verified
Key Learning Objectives:
- Understand what mobile social media is and how it is used by businesses and consumers
- Understand the factors affecting the choice of mobile social media for a business
- Be able to create and distribute social media content for a mobile device for a business
- Understand the use of location aware applications for a business and consumers
16
Principles of Social Media Advertising and Promotion
Verified
Key Learning Objectives:
- Be able to plan how to use digital vouchers for marketing purposes
- Be able to plan the implementation of Social Networking site advertising campaigns for Marketing purposes
- Understand the use of promotional campaigns on social networking sites
- Understand current national and international legal and organisational guidelines for a social networking advertising/promotional campaign
17
Principles of Social Media within a Business
Verified
Key Learning Objectives:
- Understand how Social Media fits into the objectives and marketing of a business
- Understand how to select Social Media tools and channels for a business
- Understand how to measure the success of using social media tools and channels
- Understand how social media policy and guidelines can impact a business
- Be able to monitor how a business is using Social Media
18
Social Networking Management for a Business
Verified
Key Learning Objectives:
- Be able to evaluate external social networking tools for a business
- Understand how to classify the social networking audience of a business
- Be able to use social media management tools in relation to social networking
- Be able to carry out a risk analysis and create a digital crisis management plan in relation to social networking for a business
- Be able to use social networking measurement and monitoring tools for a business
19
Spreadsheet Software
Verified
Key Learning Objectives:
- Use a spreadsheet to enter, edit and organise numerical and other data
- Select and use appropriate formulas and data analysis tools to meet requirements
- Select and use tools and techniques to present and format spreadsheet information
20
Understanding Customer Relationship Management for creative business
Verified
Key Learning Objectives:
- Understand the importance of CRM and eCRM to creative businesses
- Understand the impact of social media and social businesses on CRM
- Understand the importance and use of data in CRM campaigns
- Be able to present a proposed CRM campaign
21
Use digital and social media in marketing campaigns
Verified
Key Learning Objectives:
- Understand planning requirements for the use of digital and social media
- Be able to market to target customers using digital and social media
22
Using Collaborative Technologies
Verified
Key Learning Objectives:
- Stay safe and secure when working with collaborative technology
- Plan and set up IT tools and devices for collaborative working
- Prepare collaborative technologies for use
- Manage tasks using collaborative technologies
23
Video Software
Verified
Key Learning Objectives:
- Use video hardware and software to capture sequences
- Use video software tools and techniques to combine and edit sequences, Play and present video sequences
24
Web development
Verified
Key Learning Objectives:
- Understand web architecture and components
- Understand the technologies that can be used to built and operate a website
- Develop a web-site specification
- Implement elements of a web-site
25
Web Fundamentals
Verified
Key Learning Objectives:
- Know web architecture and components
- Know about the technologies used to build and operate websites
- Implement specified components of a web-site
26
Website Software
Verified
Key Learning Objectives:
- Create structures and styles for websites
- Use website software tools to prepare content for websites, Publish websites
Regulatory & Verification Details
- Qualification Number (QN)
- 600/4967/4
- Regulated Status
- Available to learners
- Awarding Body
- City & Guilds
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- May 2012
- Operational End
- Dec 2026