CTH
Level 4
QN: 603/6752/0
Curriculum Active
CTH (IOH) Level 4 Diploma in Advanced Hospitality Management
Official qualification regulated by Ofqual, awarded by CTH. Classified as a Occupational Qualification. Total guided learning hours: 280 hours.
Qualification Level
Level 4
Awarding Body
CTH
Syllabus Units
7 Units
Guided Hours
280 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Leadership and HR Management in Hospitality
Verified
Key Learning Objectives:
- Understand the different types of organisational culture and their impact.2.
- Understand the skills involved in providing effective leadership
- Understand the range of management attributes and skills used by effective leaders
- Understand the way in which objectives are implemented for a business
- Understand the process of planning and implementing change.6.
- Understand different organisational structures.7.
- Understand human resource planning within an organisation
- Understand how to plan and implement a development programme.9.
- Understand staff performance and training development.
2
Managing a Customer Focused Organisation in Hospitality
Verified
Key Learning Objectives:
- Understand the hospitality consumer.2.
- Understand the progression in service delivery from a transaction approach to a relationship approach.3.
- Understand the importance of quality and customer satisfaction in the exchange process, particularly in a service encounter.4.
- Understand the value of market intelligence, including customer information, and the process of market research.5.
- Understand how a business can influence the customer through product/service design and internal systems and structures.6.
- Understand the Customer Relationship Management process
- Understand the importance of customer loyalty.8.
- Understand Total Quality Management (TQM) and service quality through upstream and downstream activities.
3
Managing Changes to Business & HR Legislation in Hospitality
Verified
Key Learning Objectives:
- Understand the external factors that lead to changes in legislation.2.
- Understand the consequences of changes to legislation upon an organisation.3.
- Understand the gaps that exist between the existing situation in an organisation and the situation as required by new legislation.4.
- Understand changes to organisational structure, policy and procedures to ensure compliance with new legislation
- Understand action plans that ensure compliance with new legislation is achieved.6.
- Understand current local legislation relevant to Human Resources (HR) and understand how to update knowledge and awareness on a regular basis.7.
- Understand the ‘duty of care’ and health and safety issues in the workplace with regard to employees.8.
- Understand the nature of ‘Terms and Conditions’ of employment and the importance of relevant information and training.9.
- Understand appropriate procedures with relation to equal opportunities, grievance, disciplinary action and redundancy.
4
Managing Finance and Business Performance in Hospitality
Verified
Key Learning Objectives:
- Understand company financial information.2.
- Understand the significance and meaning of the key company statements
- Understand business performance from financial statements.4.
- Understand a range of techniques to calculate and interpret operational performance.5.
- Understand techniques to produce budgeted operating plans.6.
- Understand techniques to produce budgeted statements for profit and cash
- Understand techniques to implement principles of budgetary control
- Understand the behavioural aspects of budgeting
5
Professional Development & Project Management for Hospitality
Verified
Key Learning Objectives:
- Understand the business case to justify project viability
- Understand the internal and external environmental factors that will influence a project.3.
- Understand how to write an effective project plan.4.
- Understand scheduling techniques and measures to assist in successful project completion.5.
- Understand how to evaluate the success of a project.
- Understand knowledge and skills essential for maintaining a specific career path and evaluate personal strengths and weaknesses to improve own performance over the short, medium and long term.7.
- Understand personal values, motivation and capacity, and explore how these will impact on professional performance.8.
- Understand independent judgement and professional ethics in relation to own job roles, responsibilities and relationships with colleagues, team members, managers and customers
- Understand tasks and process skills in the context of job requirements and produce a personal development plan
6
Services Marketing and Communication for Hospitality
Verified
Key Learning Objectives:
- Understand the nature of service and service industries.2.
- Understand the difference between the service offering and the tangible product.3.
- Understand the unique characteristics and frame
- work for successful services marketing within hospitality.4.
- Understand the nature and role of marketing communications within the hospitality industry.5.
- Understand the key elements in the communications mix.6.
- Understand the nature of the marketing communications strategy.7.
- Understand the process and components of a market communication campaign.8.
- Understand the influence of macro/micro external influences on the communication process.
7
Strategic Business Management in Hospitality
Verified
Key Learning Objectives:
- Understand the importance of the strategic planning process and the procedures involved
- Understand the effectiveness of resource deployment in achieving business objectives.3.
- Understand how the external business environment impacts upon hospitality businesses.4.
- Understand different strategic business development methods.5.
- Understand the purpose and responsibilities of hospitality organisations.6.
- Understand the impact of the micro-environment upon the hospitality industry.7.
- Understand the effect of macro environmental issues upon the hospitality industry.8.
- Understand political, economic, social, technological, legal and environmental factors in relation to the hospitality industry.
Regulatory & Verification Details
- Qualification Number (QN)
- 603/6752/0
- Regulated Status
- Available to learners
- Awarding Body
- CTH
- Qualification Type
- Occupational Qualification
- Operational Start
- Oct 2020