Gateway Qualifications
Level 3
QN: 603/6771/4
Curriculum Active
Gateway Qualifications Level 3 Diploma in Social Media for E-Commerce
Official qualification regulated by Ofqual, awarded by Gateway Qualifications. Classified as a Vocationally-Related Qualification. Total guided learning hours: 294 hours.
Qualification Level
Level 3
Awarding Body
Gateway Qualifications
Syllabus Units
7 Units
Guided Hours
294 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Content Management Systems
Verified
Key Learning Objectives:
- Understand how organisations use Content Management Systems (CMS).2.
- Understand website accessibility.3.
- Be able to plan the components of a CMS website to meet requirements.4.
- Be able to use CMS software to create an accessible website to meet requirements
- Be able to measure and improve the return on investment (ROI) of a website
2
Content Marketing
Verified
Key Learning Objectives:
- Understand the role of content marketing in business.2.
- Understand technology used in content marketing.3.
- Be able to run a content marketing campaign.
3
Digital Graphics and Animation
Verified
Key Learning Objectives:
- Understand the uses and characteristics of digital graphics and animation
- Be able to design and refine digital graphics and animation
- Be able to develop and review digital graphics and animation.
4
Digital Marketing
Verified
Key Learning Objectives:
- Understand the role of digital marketing and how it helps an organisation to achieve its goals.2.
- Understand the role of digital information, media and channels in digital marketing.3.
- Understand how the marketing mix can be used for digital marketing activities.4.
- Understand the measurement of outcomes from digital marketing activities.
5
Digital Marketing Metrics and Analytics
Verified
Key Learning Objectives:
- Understand the sales funnel in digital marketing
- Understand how digital marketing metrics are generated.3.
- Understand how to use analytics software to optimise a digital marketing campaign.
6
Project Management (Social Media for Ecommerce)
Verified
Key Learning Objectives:
- Understand the principles of project management and the methodologies used by organisations to manage social media for ecommerce projects.2.
- Be able to use project management software to plan a social media for ecommerce project.
- Be able to use project management software to monitor and review a social media for ecommerce project.
7
Social Media Marketing (SMM)
Verified
Key Learning Objectives:
- Understand the role of social media in digital marketing.2.
- Be able to implement and measure a social media marketing campaign.3.
- Understand the challenges, legal and ethical issues and how they impact on social media marketing.
Regulatory & Verification Details
- Qualification Number (QN)
- 603/6771/4
- Regulated Status
- Available to learners
- Awarding Body
- Gateway Qualifications
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Dec 2020