Gateway Qualifications
Level 4
QN: 601/8335/4
Curriculum Active
Gateway Qualifications Level 4 Diploma in Digital Marketing
Official qualification regulated by Ofqual, awarded by Gateway Qualifications. Classified as a Occupational Qualification. Total guided learning hours: 1067 hours.
Qualification Level
Level 4
Awarding Body
Gateway Qualifications
Syllabus Units
26 Units
Guided Hours
1067 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Business concepts
Verified
Key Learning Objectives:
- Understand the relationship between business objectives and structures.
- Understand how the external environment affects business models.
- Be able to lead a team.
- Understand how finance affects a business operation.
2
Content Management System Website Creation
Verified
Key Learning Objectives:
- Be able to create a plan for the components of a Content Management System (CMS) Website.
- Be able to use CMS Software to create a Website.
- Understand how to make a website accessible.
- Be able to measure and improve the return on investment (ROI) of a website.
3
Content marketing
Verified
Key Learning Objectives:
- Understand the uses of content marketing.
- Understand technology used in content marketing.
- Be able to manage a content marketing campaign.
4
Delivering e-commerce solutions
Verified
Key Learning Objectives:
- Understand the e-commerce environment.
- Understand the technologies of e-commerce.
- Understand business implications of e-commerce solutions.
- Be able to design e-commerce solutions.
5
Designing an effective web based user experience
Verified
Key Learning Objectives:
- Understand the web-based user experience.
- Be able to optimise website user experience.
- Be able to test the website's user experience.
6
Digital marketing metrics and analytics
Verified
Key Learning Objectives:
- Understand the sales funnel in digital marketing.
- Understand how metrics of digital marketing are generated.
- Understand analytics of digital marketing.
7
Email marketing
Verified
Key Learning Objectives:
- Understand requirements for email marketing campaigns.
- Understand design criteria for email marketing campaigns.
- Be able to run email marketing campaigns.
8
Ethics and legalities of digital marketing
Verified
Key Learning Objectives:
- Understand the implications of ethics to digital marketing.
- Understand the effect of legal and regulatory requirements on digital marketing.
9
Gamification
Verified
Key Learning Objectives:
- Understand gamification theory.
- Be able to propose gamification solutions to marketing objectives.
10
Imaging Software
Verified
Key Learning Objectives:
- Obtain, insert and combine information for images.
- Use imaging software tools to create, manipulate and edit images.
11
Marketing on mobile
Verified
Key Learning Objectives:
- Understand how uniqueness of mobile technologies affects marketing.
- Understand mobile marketing communications.
- Understand the use of location aware applications for business.
12
Marketing planning
Verified
Key Learning Objectives:
- Understand digital marketing plans.
- Understand how market segmentation contributes to marketing planning.
- Understand how to develop a promotional mix for effective marketing.
- Understand how branding is used across digital marketing channels.
13
Online display advertising
Verified
Key Learning Objectives:
- Understand requirements for online display advertising.
- Understand technology used in online display ad campaigns.
- Be able to manage an online display ad campaign.
14
Personal and Professional Development
Verified
Key Learning Objectives:
- Understand how to plan for personal and professional development.
- Understand how people learn.
- Be able to produce personal and professional development plans.
- Be able to make recommendations for personal and professional development.
15
Principles of Keywords and Optimisation
Verified
Key Learning Objectives:
- Understand Search Engine Optimisation (SEO).
- Be able to plan implementation of SEO techniques.
- Understand Social Media Optimisation (SMO).
- Understand how to plan implementation of a website optimised for mobile devices.
16
Principles of Social Media Advertising and Promotion
Verified
Key Learning Objectives:
- Be able to plan how to use digital vouchers for marketing purposes.
- Be able to plan the implementation of Social Networking site advertising campaigns for Marketing purposes.
- Understand the use of promotional campaigns on social networking sites.
- Understand current national and international legal and organisational guidelines for a social networking advertising/promotional campaign.
17
Principles of Social Media within a Business
Verified
Key Learning Objectives:
- Understand how Social Media fits into the objectives and marketing of a business.
- Understand how to select Social Media tools and channels for a business.
- Understand how to measure the success of using social media tools and channels.
- Understand how social media policy and guidelines can impact a business.
- Be able to monitor how a business is using Social Media.
18
Relationship management for account managers
Verified
Key Learning Objectives:
- Understand how to build relationships with accounts.
- Understand how to use networking in sales.
- Understand how to use consultative selling.
- Know when and how to undertake stakeholder analysis.
- Understand how to monitor and control customer relationships.
19
Retention marketing
Verified
Key Learning Objectives:
- Understand the value of customer data to retention marketing.
- Understand how organisations achieve positive customer relations.
- Understand strategies for retention marketing.
20
Search engine marketing
Verified
Key Learning Objectives:
- Understand how search engine marketing fits into the marketing objectives of a business.
- Understand the role of keywords in a search marketing campaign.
- Be able to manage a search marketing campaign.
21
Spreadsheet Software
Verified
Key Learning Objectives:
- Use a spreadsheet to enter, edit and organise numerical and other data.
- Select and use appropriate formulas and data analysis tools and techniques to meet requirements.
- Select and use forecasting tools and techniques.
22
Using Collaborative Technologies
Verified
Key Learning Objectives:
- Stay safe and secure when working with collaborative technology.
- Plan and set up IT tools and devices for collaborative working.
- Prepare collaborative technologies for use.
- Manage tasks using collaborative technologies.
23
Video channel management
Verified
Key Learning Objectives:
- Understand video channel technologies.
- Understand requirements for video channel management.
- Be able to manage a video channel.
24
Video Software
Verified
Key Learning Objectives:
- Use video hardware and software to capture sequences.
- Use video software tools and techniques to edit sequences., Play and present video sequences.
25
Website Software
Verified
Key Learning Objectives:
- Create structures and styles and use them to produce websites.
- Select and use website software tools and features to develop multiple page websites with multimedia and interactive features., Publish and test multiple page websites with multimedia and interactive features.
Regulatory & Verification Details
- Qualification Number (QN)
- 601/8335/4
- Regulated Status
- Available to learners
- Awarding Body
- Gateway Qualifications
- Qualification Type
- Occupational Qualification
- Operational Start
- Feb 2016