IAO
    Level 2
    QN: 601/5979/0
    Curriculum Active

    IAO Level 2 Award In Principles of Digital Marketing Platforms

    Official qualification regulated by Ofqual, awarded by IAO. Classified as a Vocationally-Related Qualification. Total guided learning hours: 34 hours.

    Qualification Level
    Level 2
    Awarding Body
    IAO
    Syllabus Units
    1 Units
    Guided Hours
    34 hrs
    Instant access to interactive lessons, quizzes, and spaced revision.

    Course Syllabus & Study Modules

    Complete breakdown of verified curriculum topics and learning objectives.

    1

    Principles of digital marketing platforms

    Verified
    Key Learning Objectives:
    • Understand the principles of digital marketing
    • Understand how social media is used to market products and services
    • Understand how to use digital marketing platforms to promote a product or service
    • Understand how to evaluate the effects of digital marketing on the promotion of products or services
    • Understand search engine optimisation for digital marketing
    • Understand the importance of security when using digital marketing

    Regulatory & Verification Details

    Qualification Number (QN)
    601/5979/0
    Regulated Status
    Available to learners
    Awarding Body
    IAO
    Qualification Type
    Vocationally-Related Qualification
    Operational Start
    May 2015