iCQ
    Level 2
    QN: 601/6623/X
    Curriculum Active

    iCQ Level 2 Certificate in Principles of Sales

    Official qualification regulated by Ofqual, awarded by iCQ. Classified as a Occupational Qualification. Total guided learning hours: 270 hours.

    Qualification Level
    Level 2
    Awarding Body
    iCQ
    Syllabus Units
    13 Units
    Guided Hours
    270 hrs
    Instant access to interactive lessons, quizzes, and spaced revision.

    Course Syllabus & Study Modules

    Complete breakdown of verified curriculum topics and learning objectives.

    1

    Competitor analysis in the sales environment

    Verified
    Key Learning Objectives:
    • Understand the use of sales-related information
    • Understand the collection and storage requirements of sales-related information
    • Understand the use of tools and methods for analysing quantitative and qualitative sales-related information
    • Understand how the results of competitor analysis are used
    2

    Customer service in sales

    Verified
    Key Learning Objectives:
    • Understand how to build long term relationships with customers
    • Understand approaches to managing customer accounts
    • Understand the importance of customer loyalty
    • Understand the importance of the brand and organisational reputation
    • Understand how to meet the customers’ after sales service needs
    3

    Principles of online selling

    Verified
    Key Learning Objectives:
    • Understand how to plan online selling
    • Understand implementation issues in online selling
    • Understand evaluation processes for online selling
    4

    Principles of personal responsibilities and working in a business environment

    Verified
    Key Learning Objectives:
    • Know the employment rights and responsibilities of the employee and employer
    • Understand the purpose of health, safety and security procedures in a business environment
    • Understand how to communicate effectively with others
    • Understand how to work with and support colleagues
    • Know how to plan own work and be accountable to others
    • Understand the purpose of improving own performance in a business environment and how to do so
    • Understand the types of problems that may occur in a business environment and how to deal with them
    5

    Principles of presentations and demonstrations in sales

    Verified
    Key Learning Objectives:
    • Understand how to prepare for a sales presentation or demonstration
    • Understand how to deliver a sales presentation or demonstration
    • Understand the role of evaluating sales presentations/demonstrations
    6

    Principles of selling at trade fairs and exhibitions

    Verified
    Key Learning Objectives:
    • Understand the basis for deciding whether to participate in trade fairs and exhibitions
    • Understand how to prepare for trade fairs and exhibitions
    • Understand techniques for selling at trade fairs and exhibitions
    7

    Understanding business awareness in sales

    Verified
    Key Learning Objectives:
    • Understand business issues in the sales environment
    • Understand the importance of business news in the sales environment
    • Understand the use of networking in sales
    8

    Understanding customers’ creditworthiness for sales purposes

    Verified
    Key Learning Objectives:
    • Understand the process of assessing customers’ creditworthiness
    • Understand how customers’ ongoing credit status is monitored
    9

    Understanding legal, regulatory and ethical requirements in sales or marketing

    Verified
    Key Learning Objectives:
    • Understand an organisation’s procedures for dealing with legal, regulatory and ethical requirements relating to sales or marketing
    • Understand the legal, regulatory and ethical limits of the sales or marketing role
    10

    Understanding sales targets

    Verified
    Key Learning Objectives:
    • Understand how sales targets are calculated
    • Understand the use of sales targets
    • Understand how to collect sales-related data
    • Understand how to evaluate sales performance
    11

    Understanding sales techniques and processes

    Verified
    Key Learning Objectives:
    • Understand the sales cycle
    • Understand the buyer decision-making process
    • Understand how to generate and qualify sales leads
    • Understand how to sell by inbound telephone call
    • Understand how to sell by outbound telephone call
    • Understand the principles of selling face to face
    • Understand how to close a sale
    • Understand how to process sales orders
    12

    Understanding the relationship between sales and marketing

    Verified
    Key Learning Objectives:
    • Understand the impact of different organisational structures on sales and marketing functions
    • Understand the interface between sales and marketing functions
    • Understand the impact of sales and marketing on product development processes
    13

    Understanding the sales environment

    Verified
    Key Learning Objectives:
    • Understand the sales market
    • Understand different types of business focus in sales and marketing
    • Know how to manage time in the sales environment
    • Understand the use of IT in sales
    • Understand how to communicate information in a sales environment

    Regulatory & Verification Details

    Qualification Number (QN)
    601/6623/X
    Regulated Status
    Available to learners
    Awarding Body
    iCQ
    Qualification Type
    Occupational Qualification
    Operational Start
    Aug 2015