IMI
Level 2
QN: 600/0125/2
Curriculum Active
IMI Level 2 Diploma in Vehicle Sales Principles (VRQ)
Official qualification regulated by Ofqual, awarded by IMI. Classified as a Vocationally-Related Qualification. Total guided learning hours: 419 hours.
Qualification Level
Level 2
Awarding Body
IMI
Syllabus Units
20 Units
Guided Hours
419 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Knowledge of Automotive Retail Negotiation And Sales Techniques
Verified
Key Learning Objectives:
- Understand how to present vehicle sales solutions to the customer
- Understand how to provide customer service during the vehicle sales process
- Understand how to communicate with the customer in a vehicle sales environment
- Understand how to deal with customer objections in a vehicle sales environment
- Know how to close a sale in a vehicle sales environment
2
Knowledge of Brand, Product and Market Awareness in the Vehicle Sales and Supply Business
Verified
Key Learning Objectives:
- Understand the role of dealerships in the retail vehicle industry
- Understand the factors that influence profitability in the retail vehicle industry
- Understand own contribution to the profitability of the dealership
- Understand the influence of brands in the retail vehicle industry
- Understand the factors that influence customer behaviour
- Understand the sales process
3
Knowledge of Complying With The Legal Requirements And Regulations Of Vehicle Sales
Verified
Key Learning Objectives:
- Understand the regulation and legislation relevant to vehicle sales
- Understand own and organisational responsibilities in relation to regulation and legislation relevant to vehicle sales
4
Knowledge of Conducting Vehicle Demonstration Drives
Verified
Key Learning Objectives:
- Understand the purpose and value of a test drive
- Understand how to prepare for a test drive
- Understand the legal and regulatory requirements that apply to test drives
5
Knowledge of Constructing And Understanding Sales Packages
Verified
Key Learning Objectives:
- Understand how to construct sales packages
6
Knowledge of Delivering A Vehicle Sales Static Presentation
Verified
Key Learning Objectives:
- Understand how to deliver a vehicle sales static presentation
7
Knowledge of Handling Vehicle Sales Telephone Enquiries
Verified
Key Learning Objectives:
- Understand how to handle vehicle sales telephone enquiries
8
Knowledge of Handover Of The Vehicle To The Customer
Verified
Key Learning Objectives:
- Understand the impact and importance of handover in the sales process
- Understand the opportunities provided by the handover process
- Know the documentation and timescales involved in a successful handover
9
Knowledge of Health, Safety and Good Housekeeping in the Automotive Environment
Verified
Key Learning Objectives:
- understand the correct personal and vehicle protective equipment to be used within the automotive environment
- understand effective housekeeping practices in the automotive environment
- understand key health and safety requirements relevant to the automotive environment
- understand about hazards and potential risks relevant to the automotive environment
- understand personal responsibilities
10
Knowledge of Managing Customer Relationships In A Vehicle Sales Environment
Verified
Key Learning Objectives:
- Understand how to manage customer relationships in a vehicle sales environment
11
Knowledge of Meeting And Greeting Vehicle Sales Customers
Verified
Key Learning Objectives:
- Understand the customer communication process
- Understand the importance of initial contact with the customer
12
Knowledge of Negotiating Fleet And Business Buyer Needs
Verified
Key Learning Objectives:
- Understand the importance and value of the business market for vehicle sales
- Understand how to meet business vehicle buyers’ needs
- Understand how to adapt the sales process to individual business buyers
13
Knowledge of Promoting Finance And Insurance For Vehicle Sales
Verified
Key Learning Objectives:
- Understand how to promote finance and insurance for vehicle sales
- Understand relevant legislation, regulation, codes of practice and guidelines relating to finance and insurance for vehicle sales
14
Knowledge of Support for Job Roles in the Automotive Work Environment
Verified
Key Learning Objectives:
- understand key organisational structures, functions and roles within the automotive work environment
- understand the importance of obtaining, interpreting and using information in order to support their job role within the automotive work environment
- understand the importance of different types of communication within the automotive work environment
- understand communication requirements when carrying out vehicle repairs in the automotive work environment
- understand how to develop good working relationships with colleagues and customers in the automotive workplace
15
Skills in Automotive Retail Negotiation And Sales Techniques
Verified
Key Learning Objectives:
- Be able to establish an effective relationship with the vehicle customer
- Be able to negotiate a vehicle sale with the customer
16
Skills in Constructing Motor Vehicle Sales Packages
Verified
Key Learning Objectives:
- Be able to construct motor vehicle sales packages
17
Skills in Delivering A Vehicle Sales Static Presentation
Verified
Key Learning Objectives:
- Be able to deliver a vehicle sales static presentation
- Be able to build a relationship with customers when delivering a vehicle sales static presentation
- Be able to gain customer agreement to a product or service during a vehicle sales static presentation
18
Skills in Handling Vehicle Sales Telephone Enquiries
Verified
Key Learning Objectives:
- Be able to handle vehicle sales telephone enquiries
19
Skills in Handover Of The Vehicle To The Customer
Verified
Key Learning Objectives:
- Be able to liaise with the customer during the handover process
- Be able to prepare the handover of a vehicle to the customer
- Be able to complete the handover of a vehicle to the customer
20
Skills in Meeting And Greeting Vehicle Sales Customers
Verified
Key Learning Objectives:
- Be able to qualify the selling opportunity
- Be able to engage the customer in the selling process
Regulatory & Verification Details
- Qualification Number (QN)
- 600/0125/2
- Regulated Status
- Available to learners
- Awarding Body
- IMI
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Apr 2011
- Operational End
- Dec 2026