ISM
Level 2
QN: 610/6262/5
Curriculum Active
ISM Level 2 Certificate in Sales and Marketing
Official qualification regulated by Ofqual, awarded by ISM. Classified as a Vocationally-Related Qualification. Total guided learning hours: 224 hours.
Qualification Level
Level 2
Awarding Body
ISM
Syllabus Units
7 Units
Guided Hours
224 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Sales targets
Verified
Key Learning Objectives:
- Understand sales targets
2
Selling to customers
Verified
Key Learning Objectives:
- Be able to prepare for the sale
- Be able to establish a rapport with the customer
- Be able to identify customer requirements
- Be able to present own products and/or services to the customer
- Be able to deal with sales objections from the customer
- Be able to progress the sale
- Be able to close the sale
3
Understanding buyer behaviour
Verified
Key Learning Objectives:
- Understand consumer and organisational decision-making units
- Understand how to interpret buyer needs and wants
- Understand consumer and business-to-business decision–making processes
- Understand the influences motivating the buyer
4
Understanding laws and ethics of selling
Verified
Key Learning Objectives:
- Understanding the laws affecting selling
- Understand the ethics of selling
5
Understanding marketing
Verified
Key Learning Objectives:
- Understand how marketing is planned in an organisation
- Understand how customers can be segmented
- Understand how to carry out market research
- Understand the marketing mix
6
Understanding selling to customers
Verified
Key Learning Objectives:
- Understand how to prepare for the sale
- Understand how to establish a rapport with the customer
- Understand how to identify customer requirements
- Understand how to present own products and/or services to the customer
- Understand how to deal with sales objections from the customer
- Understand how to progress the sale
- Understand how to close the sale
Regulatory & Verification Details
- Qualification Number (QN)
- 610/6262/5
- Regulated Status
- Available to learners
- Awarding Body
- ISM
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Aug 2025