LRN
Level 4
QN: 603/3725/4
Curriculum Active
LRN Level 4 Diploma in European Digital Marketing and Entrepreneurship
Official qualification regulated by Ofqual, awarded by LRN. Classified as a Vocationally-Related Qualification. Total guided learning hours: 442 hours.
Qualification Level
Level 4
Awarding Body
LRN
Syllabus Units
5 Units
Guided Hours
442 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Creative Methods for Social Media Marketing
Verified
Key Learning Objectives:
- Understand key benefits of social media marketing
- Be able to identify and make use of suitable asset sources for social media marketing
- Be able to identify and make use of suitable hosting solutions for social media marketing
2
Digital Entrepreneurship
Verified
Key Learning Objectives:
- Understand the net
- work effect principle and viral marketing dynamics
- Understand the MVP-iterative, business-as-a-service and on-demand e-commerce business models
- Understand the key skills and knowledge required to work as a digital freelancer and within digital start-up enterprises
- Understand the cooperative, collective, for-profit and not-for-profit business models
3
Digital Marketing Technologies and Practice
Verified
Key Learning Objectives:
- Understand hyperlinks and sharing on the World Wide Web
- Understand how users are tracked across the web
- Understand the marketing benefit of demographic targeting
- Understand the principles of search marketing
4
European and International Digital Media
Verified
Key Learning Objectives:
- Understand the principles and legal frameworks regulating Social Media internationally
- Understand the principles and legal frameworks protecting consumers and regulating data use internationally
- Understand the differences between cultures within an international digital marketing context
5
Social Media Marketing Management
Verified
Key Learning Objectives:
- Understand the importance of the marketing campaign
- Understand how social media campaign metrics are generated
- Understand why social media campaign metrics are monitored
- Understand the principles and benefits of Demographic Targeting and A/B Testing
Regulatory & Verification Details
- Qualification Number (QN)
- 603/3725/4
- Regulated Status
- Available to learners
- Awarding Body
- LRN
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Nov 2018