NCFE
Level 3
QN: 610/0585/X
Curriculum Active
NCFE Level 3 Certificate in Search Engine Optimisation (SEO) and Analytics
Official qualification regulated by Ofqual, awarded by NCFE. Classified as a Vocationally-Related Qualification. Total guided learning hours: 180 hours.
Qualification Level
Level 3
Awarding Body
NCFE
Syllabus Units
7 Units
Guided Hours
180 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Application of technical SEO
Verified
Key Learning Objectives:
- 1 Understand the elements of technical SEO2 Understand the process of technical SEO3 Be able to use HTML 4 Understand what a CMS is5 Be able to use a CMS effectively6 Understand schema markup
2
Introduction to SEO
Verified
Key Learning Objectives:
- 1 Understand the purpose of SEO2 Understand the tools used in SEO3 Understand different techniques in SEO4 Understand the importance of creating an SEO strategy5 Understand the legitimate and ethical use of search data in SEO
3
Measuring and analysing SEO performance
Verified
Key Learning Objectives:
- 1 Understand the need to measure and analyse SEO performance2 Understand different types of analytics tools3 Understand the use of an analytics dashboard 4 Be able to use an analytics tool to create goals and events5 Understand conversion rate optimisation (CRO) in relation to SEO
4
Understand link building in off-page SEO
Verified
Key Learning Objectives:
- 1 Understand off-page SEO2 Understand link building in off-page SEO3 Understand link structures4 Understand maintenance and removal of links and applicable penalties5 Understand other ways to optimise off-page
5
Understand the use of optimisation and on-page design
Verified
Key Learning Objectives:
- 1 Understand structural components of a web page2 Understand optimisation of content3 Understand how to structurally optimise a landing page4 Understand the importance of accessibility in optimisation and page design
6
Understand the use of research in SEO
Verified
Key Learning Objectives:
- 1 Understand the importance of audience research in creating content2 Understand the importance of keyword research in creating content3 Understand the use of competitor research
7
Understand the use of search queries and search engine results in SEO
Verified
Key Learning Objectives:
- 1 Understand how search engines work2 Understand a search query3 Understand the output of a search engine results page4 Understand the sources of data for different search results5 Understand search results and search intent6 Understand legitimate and ethical practices for improving a search result
Regulatory & Verification Details
- Qualification Number (QN)
- 610/0585/X
- Regulated Status
- Available to learners
- Awarding Body
- NCFE
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Jul 2022
- Operational End
- Jul 2026