NCFE
Level 3
QN: 601/2652/8
Curriculum Active
NCFE Level 3 Diploma in Skills for Business: Sales and Marketing
Official qualification regulated by Ofqual, awarded by NCFE. Classified as a Other General Qualification. Total guided learning hours: 931 hours.
Qualification Level
Level 3
Awarding Body
NCFE
Syllabus Units
16 Units
Guided Hours
931 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Business culture and responsibilities
Verified
Key Learning Objectives:
- Be able to improve sustainability within a business environment
- Understand diversity within a business environment
- Be able to maintain security and confidentiality in a business environment
- Be able to manage risk in a business environment
2
Communicate in a business environment
Verified
Key Learning Objectives:
- Know about written and verbal communication in a business environment
- Be able to communicate in writing in a business environment
- Be able to communicate verbally in a business environment
- Be able to evaluate communication in a business environment
3
Conferences and events
Verified
Key Learning Objectives:
- Understand how to plan conferences and events
- Know how to co-ordinate conferences and events
- Be able to co-ordinate conferences and events
- Know how to evaluate conferences and events
- Be able to evaluate conferences and events
4
Contribute to running a project
Verified
Key Learning Objectives:
- Be able to plan for a project
- Be able to run a project
- Be able to evaluate the success of a project
5
Creative product promotion
Verified
Key Learning Objectives:
- Know the constituents of the promotional mix
- Understand the role of promotion within the marketing mix
- Understand the role of advertising agencies and the media
- Be able to create a simple promotional campaign
6
Deliver customer service in a business environment
Verified
Key Learning Objectives:
- Understand how to exceed customer expectations
- Be able to deliver effective customer service
- Be able to monitor and review customer service
7
Innovation in a business environment
Verified
Key Learning Objectives:
- Be able to evaluate working practices
- Be able to evaluate the feasibility of an idea
- Be able to communicate ideas to decision makers
8
Internet marketing in business
Verified
Key Learning Objectives:
- Know the role of internet marketing within a modern marketing context
- Understand the benefits of internet marketing to customers
- Understand the opportunities offered to businesses by internet marketing
- Understand the challenges faced by businesses using internet marketing
9
Manage and improve own performance in a business environment
Verified
Key Learning Objectives:
- Be able to plan own work
- Be able to manage own work
- Understand why behaviour and attitude are important in a business environment
- Know how to improve own performance in a business environment
10
Market research in business
Verified
Key Learning Objectives:
- Understand the main types of market research used to make marketing decisions
- Be able to plan research
- Be able to carry out research
- Understand the challenges faced by businesses using internet marketing
11
Produce documents in a business environment
Verified
Key Learning Objectives:
- Know different documents and formats that can be used to present information
- Be able to research the requirements for documents
- Be able to produce documents to meet requirements
12
Relationship marketing
Verified
Key Learning Objectives:
- Understand the development and application of relationship marketing
- Know the different methods of attracting and keeping customers
- Be able to investigate quality issues
- Understand the role of customer relationship management (CRM) systems
13
Respond to change in a business environment
Verified
Key Learning Objectives:
- Understand change in business
- Understand how change can affect people within a business
- Be able to support others through change in a business
14
Solve problems in a business environment
Verified
Key Learning Objectives:
- Be able to identify a solution to a business problem
- Be able to develop a problem-solving plan
- Be able to solve a business problem
- Evaluate success of a problem-solving plan
15
Understanding the relationship between sales and marketing
Verified
Key Learning Objectives:
- Understand the impact of different organisational structures on sales and marketing functions
- Understand the interface between sales and marketing functions
- Understand the impact of sales and marketing on product development processes
16
Work with others in a business environment
Verified
Key Learning Objectives:
- Understand roles within an organisation
- Understand team dynamics
- Be able to give and receive feedback
- Know about conflict in a business environment
Regulatory & Verification Details
- Qualification Number (QN)
- 601/2652/8
- Regulated Status
- Available to learners
- Awarding Body
- NCFE
- Qualification Type
- Other General Qualification
- Operational Start
- Sept 2014