OAL
Level 2
QN: 603/3574/9
Curriculum Active
OAL Level 2 Diploma in Retail and Visual Merchandising Operations
Official qualification regulated by Ofqual, awarded by OAL. Classified as a Occupational Qualification. Total guided learning hours: 260 hours.
Qualification Level
Level 2
Awarding Body
OAL
Syllabus Units
16 Units
Guided Hours
260 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Apply sales techniques in retail operations
Verified
Key Learning Objectives:
- Use a variety of sales techniques when providing customers with information
- Understand sales opportunities that exist across the year within the business and industry
- Be able to pro-actively seek ways of enhancing sales
2
Apply visual merchandising techniques in retail operations
Verified
Key Learning Objectives:
- Actively use techniques to optimise sales through effective product placement, ensuring product displays remain attractive, appealing and safe to customers
- Understand how to increase sales through product placement by utilising ‘hot spots’ and recognising the relationship between sales and space
- Make recommendations for visual merchandising as necessary to enhance sales and customer satisfaction
3
Communicate effectively in retail and visual merchandising operations
Verified
Key Learning Objectives:
- Use effective methods of communication that achieve the desired result
- Understand how to identify and determine individuals’ situation and needs and how to respond
- Take a positive interest in customers, actively listening or taking due care to understand communications and respond appropriately
4
Comply with legal requirements in retail operations
Verified
Key Learning Objectives:
- Comply with legal requirements to minimise risk and inspire customer confidence
- Understand how to recognise and understand legislative responsibilities relating to the business and the products and/or services being sold
- Work with integrity in an honest and trustworthy way
5
Contribute to equality and diversity in retail operations
Verified
Key Learning Objectives:
- Put people at ease in all matters helping them to feel welcome and supported and provide them with information that is relevant to their needs
- Understand how to work with people from a wide range of backgrounds and cultures and recognise how local demographics can impact on the product range of the business
6
Develop and improve personal performance in retail operations
Verified
Key Learning Objectives:
- Develop and improve own performance and evaluate the impact of own development
- Understand how personal performance contributes to the success of the business for example the sale of products and services, increasing sales and achieving customer loyalty
- Take responsibility for own performance, learning and development, striving to accomplish the best results and take a flexible and adaptable approach to work
7
Maintain commercial standards in retail and visual merchandising operations
Verified
Key Learning Objectives:
- Deliver sales service that meets customers’ needs and balances the financial performance of the business
- Understand the principles of operating commercially and supporting the overall financial performance of the business
- Act credibly and with integrity on all matters that affect financial performance
8
Maintain stock levels in retail operations
Verified
Key Learning Objectives:
- Maintain appropriate levels of the right stock to meet customer demand
- ensure it is kept in the correct condition
- Understand how to maintain appropriate levels of the right stock to meet customer demand, and the conditions they must be stored in
- Take ownership and responsibility to identify stock issues and take action to address them
9
Maintain the business brand and reputational standards in retail and visual merchandising operations
Verified
Key Learning Objectives:
- Establish a good rapport with customers, serve them in line with brand standards and promote the values of the business in all work activities
- Understand the vision, objectives and brand standards of the business and how to contribute towards their success
- Demonstrate personal drive and positive regard for the reputation and aim of the business
10
Match products and services to customers’ needs in retail operations
Verified
Key Learning Objectives:
- Help match products and services to customers’ needs and increase the amount they spend
- Understand the brands, products and service information as required by the business
11
Minimise the environmental impact of retail operations
Verified
Key Learning Objectives:
- LEARNING OUTCOMESThe learner will
- Minimise the effect of work activities on the environment through managing wastage and loss
- Understand how to take responsible decisions to minimise negative effects on the environment in all work activities
- Demonstrate personal commitment to minimising the effect of work activities on the environment and make recommendations for improvement if identified
12
Operate technology in retail operations
Verified
Key Learning Objectives:
- Use technology appropriately and efficiently in line with company policy, to support sales and service ensuring that maintenance issues are dealt with promptly
- Understand how to operate technology and understand how changing technology support the sale of products and facilitates an effective and efficient service to customers
- Embrace the use of technology
- use it responsibly and take an interest in new developments, that could support the business
13
Principles of visual merchandising
Verified
Key Learning Objectives:
- Understand the role of visual merchandising in the retail business
- Understand specific visual merchandising techniques and their use in the retail business
- Understand the components of the visual merchandising concept in the retail business
- Understand how visual merchandising supports brand image and identity in the retail business
14
Promote products and services in retail and visual merchandising operations
Verified
Key Learning Objectives:
- Influence customers’ purchasing decisions by providing accurate guidance on product and price comparisons and sharing knowledge on local offers and variances
- Understand how the business positions itself in order to increase its market share and compete against its main competitors
- Understand how to promote products and services to customers
- Take an interest in the position of the business within the wider industry
15
Provide customer service in retail and visual merchandising operations
Verified
Key Learning Objectives:
- Interact positively with customers, using business relevant guidelines to support and increase sales, by providing useful information and service
- Understand the customer profile of the business
- Understand how to provide customer service
- Adopt an approachable and friendly manner when interacting with customers
16
Support and contribute to an effective team in retail operations
Verified
Key Learning Objectives:
- Support team members to ensure that the services provided are of a high quality, delivered on time and as required
- Understand how to support and influence the team positively, recognising how all colleagues and teams are dependent on each other to meet business objectives
- Demonstrate pride in own role through a consistently positive and professional approach, and be aware of the impact of personal behaviour within the team
Regulatory & Verification Details
- Qualification Number (QN)
- 603/3574/9
- Regulated Status
- Available to learners
- Awarding Body
- OAL
- Qualification Type
- Occupational Qualification
- Operational Start
- Sept 2018