OCN NI
    Level 2
    QN: 601/1788/6
    Curriculum Active

    OCN NI Level 2 Award in Digital Marketing

    Official qualification regulated by Ofqual, awarded by OCN NI. Classified as a Vocationally-Related Qualification. Total guided learning hours: 48 hours.

    Qualification Level
    Level 2
    Awarding Body
    OCN NI
    Syllabus Units
    4 Units
    Guided Hours
    48 hrs
    Instant access to interactive lessons, quizzes, and spaced revision.

    Course Syllabus & Study Modules

    Complete breakdown of verified curriculum topics and learning objectives.

    1

    Search Engine Optimisation

    Verified
    Key Learning Objectives:
    • Understand the principles of Search Engine Optimisation (SEO).
    • Understand how to develop SEO friendly websites.
    • Understand how to include SEO friendly content.
    • Be able to assess how SEO friendly a website is for marketing.
    2

    Using Mobile Technologies to Market Products and Services

    Verified
    Key Learning Objectives:
    • Understand the use of mobile technologies to market products and services.
    • Be able to demonstrate the use of mobile technologies to market products and services.
    3

    Using Social Media to Market Products and Services

    Verified
    Key Learning Objectives:
    • Understand the use of social media to market products and services.
    • Be able to demonstrate the use of social media to market products and services.
    4

    Using Technology to Develop Online Interaction with Customers

    Verified
    Key Learning Objectives:
    • Understand the use of internet technologies to interact with customers.
    • Be able to demonstrate the use of internet technologies to interact with customers.

    Regulatory & Verification Details

    Qualification Number (QN)
    601/1788/6
    Regulated Status
    Available to learners
    Awarding Body
    OCN NI
    Qualification Type
    Vocationally-Related Qualification
    Operational Start
    Dec 2013
    Operational End
    Jun 2030