OTHM
Level 7
QN: 603/5946/8
Curriculum Active
OTHM Level 7 Diploma in Strategic Marketing
Official qualification regulated by Ofqual, awarded by OTHM. Classified as a Vocationally-Related Qualification. Total guided learning hours: 600 hours.
Qualification Level
Level 7
Awarding Body
OTHM
Syllabus Units
6 Units
Guided Hours
600 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
OTHM Level 7 Diploma in Strategic Marketing
Digital and Social Media Marketing
Verified
Key Learning Objectives:
- 1. Understand the role of information technology and social media in digital marketing.Understand the changing dynamics of an organisation’s environment and its impacts. Recommend resource-led innovative approaches using digital marketing tools to contemporary digital marketing challengesUnderstand how to develop digital strategies and an integrated social media campaign for a strategic relationship with the customers.
2
OTHM Level 7 Diploma in Strategic Marketing
Strategic Brand Management
Verified
Key Learning Objectives:
- Understand the concept of brand and how branding relates to other areas of marketing including, sustainability and corporate communications.Understand branding models, brand equity, brand personality, corporate reputation and corporate communication and their interrelations. Understand the process and factors related to developing and enhancing brand image over time. Understand the development of brand management strategies to meet marketing objectives.
3
OTHM Level 7 Diploma in Strategic Marketing
Consumer Behaviour and Market Communications
Verified
Key Learning Objectives:
- Understand the fundamental psychological, sociological, structural and cultural factors that influence buying behaviour.Evaluate the relevance of particular theories, Factor, models and concepts related to consumer behaviour.Understanding the marketing research process and customer insight in different contexts including digital contexts. Understand the process of managing customer experience , customer relationship management and market communication.
4
OTHM Level 7 Diploma in Strategic Marketing
Contemporary Issues and Principles of Marketing
Verified
Key Learning Objectives:
- Understand the role of the marketing function, leaders and entrepreneurial marketing in the success of an organisation. Understand external and internal environmental audits for designing marketing planning.Understand the impact of strategic marketing options for marketing planning. Understand the impact of marketing mix and extended marketing mix options for products and services.
5
OTHM Level 7 Diploma in Strategic Marketing
Contemporary Challenges and Strategic Marketing
Verified
Key Learning Objectives:
- Understand the principles of strategic marketing management.Understand the key innovative business drivers for organisational success.Understand the models and process of analysing business environment and design of Strategic marketing in different contexts.Understand the process of implementation of Strategic marketing in different contexts.
6
OTHM Level 7 Diploma in Strategic Marketing
Marketing Research Project
Verified
Key Learning Objectives:
- Be able to identify research problems and formulate research objectives.Understand how to review the literature on a research topic. Be able to design appropriate business research methodologies.Be able to develop a research proposal.
Regulatory & Verification Details
- Qualification Number (QN)
- 603/5946/8
- Regulated Status
- Available to learners
- Awarding Body
- OTHM
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Jun 2020
- Operational End
- Jun 2030