Pearson
Level 2
QN: 603/1900/8
Curriculum Active
Pearson BTEC Level 2 Technical Certificate in Marketing
Official qualification regulated by Ofqual, awarded by Pearson. Classified as a Vocationally-Related Qualification. Total guided learning hours: 240 hours.
Qualification Level
Level 2
Awarding Body
Pearson
Syllabus Units
4 Units
Guided Hours
240 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Pearson BTEC Level 2 Technical Certificate in Marketing
Create Digital Marketing Communications
Verified
Key Learning Objectives:
- 1. Explore how digital marketing communications contribute to business success2. Develop ideas for digital marketing communications for a selected product or service3. Create digital marketing communications for a selected product or service
2
Pearson BTEC Level 2 Technical Certificate in Marketing
Marketing in Business
Verified
Key Learning Objectives:
- 1. Knowledge and recall of marketing principles, concepts, processes, key terms, data sources and definitions2. Apply knowledge and understanding of marketing principles, concepts, processes, key terms, data sources and definitions to real-life business scenarios in familiar and unfamiliar contexts3. Comparison (analysis) of marketing information and data, and the marketing mix, demonstrating the ability to interpret the potential impact and influence on marketing plans4. Assess (evaluate) evidence to make informed judgements about how marketing should be planned, developed and adapted considering changing circumstances
3
Pearson BTEC Level 2 Technical Certificate in Marketing
Plan and Present a Marketing Campaign
Verified
Key Learning Objectives:
- Analyse a marketing brief to identify campaign objectives, target market, and constraints.
- Develop a marketing campaign plan that outlines strategies, channels, and budget allocation.
- Create marketing materials that align with the campaign strategy and brand identity.
- Justify the selection of marketing mix elements in relation to the target market and brief.
- Present a marketing campaign to an audience using appropriate communication techniques.
- Evaluate the success of a marketing campaign against the specified brief and suggest improvements.
4
Pearson BTEC Level 2 Technical Certificate in Marketing
Research the Marketing of a Product or Service
Verified
Key Learning Objectives:
- Identify the tools and techniques used for marketing products and services.
- Explain the purpose and application of different marketing tools and techniques.
- Plan research for a selected product or service to meet a specific marketing objective.
- Implement the research plan, collecting data from appropriate sources.
- Analyse research data to draw conclusions about the marketing of a product or service.
- Present research data in a clear and appropriate format for a given audience.
Regulatory & Verification Details
- Qualification Number (QN)
- 603/1900/8
- Regulated Status
- Available to learners
- Awarding Body
- Pearson
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Sept 2018
- Operational End
- Jul 2028