Pearson
Level 3
QN: 603/5283/8
Curriculum Active
Pearson BTEC Level 3 National Extended Certificate in Marketing
Official qualification regulated by Ofqual, awarded by Pearson. Classified as a Vocationally-Related Qualification. Total guided learning hours: 360 hours.
Qualification Level
Level 3
Awarding Body
Pearson
Syllabus Units
3 Units
Guided Hours
360 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Careers in Marketing
Verified
Key Learning Objectives:
- Examine the organisation of the marketing industry in the UK.2.
- Investigate careers in the marketing industry.3.
- Undertake recruitment activities for a job role in the marketing industry.4.
- Reflect on own performance in the recruitment process to prepare for a career in the marketing industry.
2
Customer Communications
Verified
Key Learning Objectives:
- Explore segmentation, targeting and positioning and the influences on the customer decision-making process.2.
- Investigate the customer communications process for a specific product or service.3.
- Plan and create customer communications for a specific product or service.4. Present customer communications for a specific product or service.
3
Marketing Principles
Verified
Key Learning Objectives:
- Demonstrate knowledge and understanding of marketing principles.2.
- Apply knowledge and understanding of marketing principles to different situations and contexts.3.
- Analyse marketing information and data, demonstrating the ability to interpret the potential impact and influence on marketing.4.
- Evaluate evidence to make informed judgements about how marketing should be planned, developed and adapted.
Regulatory & Verification Details
- Qualification Number (QN)
- 603/5283/8
- Regulated Status
- Available to learners
- Awarding Body
- Pearson
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Sept 2020
- Operational End
- Jul 2028