Pearson
Level 3
QN: 603/5284/X
Curriculum Active
Pearson BTEC Level 3 National Extended Diploma in Marketing
Official qualification regulated by Ofqual, awarded by Pearson. Classified as a Vocationally-Related Qualification. Total guided learning hours: 1140 hours.
Qualification Level
Level 3
Awarding Body
Pearson
Syllabus Units
13 Units
Guided Hours
1140 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Activating a Brand
Verified
Key Learning Objectives:
- Investigate brand activation practice for a selected organisation.2.
- Create brand activation for a specific client brief.3.
- Respond to testing, feedback and reflection in the development of brand activation for a client brief.
2
Applying Digital Marketing
Verified
Key Learning Objectives:
- Explore the principles of digital marketing practice used in the marketing industry.2.
- Explore the use of digital marketing in a specific product or service.3.
- Develop a digital marketing campaign for a specific product or service.4.
- Review the development and effectiveness of a digital marketing campaign.
3
Branding Products and Services
Verified
Key Learning Objectives:
- Investigate the role of branding in a selected organisation.2.
- Review how branding is used by a selected organisation.3.
- Recommend improvements to a brand for an existing product or service.
4
Careers in Marketing
Verified
Key Learning Objectives:
- Examine the organisation of the marketing industry in the UK.2.
- Investigate careers in the marketing industry.3.
- Undertake recruitment activities for a job role in the marketing industry.4.
- Reflect on own performance in the recruitment process to prepare for a career in the marketing industry.
5
Corporate Social Responsibility
Verified
Key Learning Objectives:
- Explore the CSR issues, initiatives and impacts facing organisations.2.
- Explore benefits and limitations for an organisation of implementing CSR initiatives.3.
- Plan a CSR initiative for an organisation to address selected issues.
6
Customer Communications
Verified
Key Learning Objectives:
- Explore segmentation, targeting and positioning and the influences on the customer decision-making process.2.
- Investigate the customer communications process for a specific product or service.3.
- Plan and create customer communications for a specific product or service.4. Present customer communications for a specific product or service.
7
Customer Immersion Experiences
Verified
Key Learning Objectives:
- Investigate the marketing of customer experiences for different products and services.2.
- Plan and deliver a customer experience to meet objectives.3.
- Reflect on the success of the customer experience in meeting set objectives.
8
Generating Customer Loyalty
Verified
Key Learning Objectives:
- Examine the purposes and benefits to a selected organisation of generating customer loyalty.2.
- Investigate the information required to implement customer loyalty strategies.3.
- Review the methods of generating customer loyalty in a selected organisation.
9
Influencer Marketing
Verified
Key Learning Objectives:
- Investigate influencers and their associated marketing campaigns.2.
- Explore the use of influencer marketing within a specific market sector.3.
- Develop an influencer marketing plan for a specific organisation.
10
Market Research for a Start-up Business
Verified
Key Learning Objectives:
- Examine types of market research used by start-up businesses to inform decision making.2.
- Implement market research activities to meet a specific start-up business' marketing objectives.3.
- Review market research findings and make recommendations for a start-up business.
11
Marketing an Event
Verified
Key Learning Objectives:
- Explore how organisations use promotion to successfully market events.2.
- Develop a marketing campaign to promote an event.3. Market and promote an event for a given audience.4.
- Evaluate the success of the marketing campaign in meeting objectives.
12
Marketing Principles
Verified
Key Learning Objectives:
- Demonstrate knowledge and understanding of marketing principles.2.
- Apply knowledge and understanding of marketing principles to different situations and contexts.3.
- Analyse marketing information and data, demonstrating the ability to interpret the potential impact and influence on marketing.4.
- Evaluate evidence to make informed judgements about how marketing should be planned, developed and adapted.
13
Work Experience in Marketing
Verified
Key Learning Objectives:
- Prepare for work experience to support progression into a career in marketing.2.
- Carry out work experience in a marketing-related role to meet set objectives.3.
- Reflect on work experience in a marketing-related role to inform own career progression.
Regulatory & Verification Details
- Qualification Number (QN)
- 603/5284/X
- Regulated Status
- Available to learners
- Awarding Body
- Pearson
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Sept 2020
- Operational End
- Jul 2028