Pearson
Level 4
QN: 610/2680/3
Curriculum Active
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England
Official qualification regulated by Ofqual, awarded by Pearson. Classified as a Other Vocational Qualification. Total guided learning hours: 480 hours.
Qualification Level
Level 4
Awarding Body
Pearson
Syllabus Units
8 Units
Guided Hours
480 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England
Managing Customers
Verified
Key Learning Objectives:
- 1. Explain the principles and benefits of customer relationship management.2. Investigate the impacts of digital technology on customer relationship management.3. Apply techniques to enhance the customer experience and develop customer relationships for marketing purposes.4. Compare a range of metrics available to monitor customer experiences and drive objectives.
2
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England
The Principles of Marketing and Sales
Verified
Key Learning Objectives:
- 1. Apply market segmentation within a B2B and B2C context to select appropriate target markets.2. Explain the buying behaviour, and decision making of market segments for products and/or services of a given business organisation.3. Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives.4. Create a marketing and sales funnel for a B2C context for an organisation.
3
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England
The Marketing and Sales Environment
Verified
Key Learning Objectives:
- 1. Explain the functions of marketing and sales and how they relate to one another.2. Discuss how marketing and sales interrelate with other business units and link to organisational structure.3. Explore products and services in a range of diverse business settings.4. Recommend relevant tools and frameworks to make better marketing and sales decisions.
4
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England
Business Skills and Communications
Verified
Key Learning Objectives:
- 1. Apply a range of interpersonal skills and different approaches to stakeholder and customer relationship management.2. Work collaboratively within a team to share good practice for continuous improvement.3. Interpret customer information to communicate effectively using a range of written, verbal and non-verbal communication.4. Apply technical skills using an excel spreadsheet to report on marketing activities.
5
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England
Products, Content and Multi Channels
Verified
Key Learning Objectives:
- 1. Explain the product or service lifecycle stage of an organisation’s products or services portfolio.2. Present a multimedia marketing communications plan for a specified product or service.3. Produce appropriate content for a marketing channel that meets communication objectives.4. Recommend methods for monitoring and evaluating multimedia channels to maximise reach.
6
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England
Market Research and Techniques
Verified
Key Learning Objectives:
- Explain the importance of market research for marketing activities
- Collect market research data using a range of methods and techniques
- Apply techniques to interpret and analyse market research data
- Present information in appropriate formats to support strategic decision making
7
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England
Marketing Strategy and Planning
Verified
Key Learning Objectives:
- Conduct a comprehensive situational analysis using appropriate frameworks to inform marketing decisions.
- Formulate marketing objectives that are specific, measurable, achievable, relevant, and time-bound.
- Develop a marketing strategy that aligns with organisational goals and market opportunities.
- Design a marketing plan detailing actions, resources, and timelines.
- Establish control mechanisms to monitor and measure marketing plan performance.
- Apply agile working practices to adapt the marketing plan in response to performance discrepancies.
8
Pearson BTEC Level 4 Higher National Certificate in Marketing Management for England
Managing Marketing and Digital Communications
Verified
Key Learning Objectives:
- Evaluate the effectiveness of different planning models for marketing campaigns.
- Design a multimedia marketing campaign that targets a defined audience segment.
- Develop a project plan for a marketing campaign, including timelines and resource allocation.
- Coordinate the delivery of a marketing campaign to meet an agreed deadline.
- Analyse data and research findings to derive actionable insights for campaign improvement.
- Justify the selection of digital channels and content formats for a specific campaign.
- Reflect on the success of a campaign and propose evidence-based improvements.
Regulatory & Verification Details
- Qualification Number (QN)
- 610/2680/3
- Regulated Status
- Available to learners
- Awarding Body
- Pearson
- Qualification Type
- Other Vocational Qualification
- Operational Start
- Sept 2025