ProQual
Level 2
QN: 610/5413/6
Curriculum Active
ProQual Level 2 Certificate in Digital Marketing
Official qualification regulated by Ofqual, awarded by ProQual. Classified as a Vocationally-Related Qualification. Total guided learning hours: 250 hours.
Qualification Level
Level 2
Awarding Body
ProQual
Syllabus Units
4 Units
Guided Hours
250 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Managing Brand Identity and Reputation
Verified
Key Learning Objectives:
- Understand methods for promoting brand identity.
- Understand how to maintain brand consistency and employee engagement.
- Understand how to assess and mitigate risks to brand reputation.
- Understand how to monitor and improve brand identity and reputation.
2
Principles and Practice of Email Marketing
Verified
Key Learning Objectives:
- Understand the principles of email marketing.
- Know how to format and structure marketing emails.
- Understand the use of email clients and automation tools.
- Understand the legal and ethical considerations of email marketing.
- Create an email marketing campaign.
3
SEO for Business
Verified
Key Learning Objectives:
- Understand the principles of SEO, and its role in business.
- Understand the key components of SEO.
- Understand how to monitor and improve SEO performance.
4
Social Media for Business
Verified
Key Learning Objectives:
- Understand the of social media in business marketing.
- Understand how to develop a social media strategy for business.
- Understand how to measure the effectiveness of social media in business.
Regulatory & Verification Details
- Qualification Number (QN)
- 610/5413/6
- Regulated Status
- Available to learners
- Awarding Body
- ProQual
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Jun 2025