QUALIFI
Level 7
QN: 610/2615/3
Curriculum Active
Qualifi Level 7 Diploma in Strategic Marketing
Official qualification regulated by Ofqual, awarded by QUALIFI. Classified as a Vocationally-Related Qualification. Total guided learning hours: 600 hours.
Qualification Level
Level 7
Awarding Body
QUALIFI
Syllabus Units
6 Units
Guided Hours
600 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Consumer Behaviour and Market Communications
Verified
Key Learning Objectives:
- Understand the fundamental psychological, sociological, structural and cultural factors that influence buying behavior.
- Understand the relevance of particular theories, Factor, models and concepts related to consumer behavior.Understanding the marketing research process and customer insight in different contexts including digital contexts.
- Understand the process of managing customer experience, customer relationship management and market communication.
2
Contemporary Challenges and Strategic Marketing
Verified
Key Learning Objectives:
- Understand the principles of strategic marketing management.
- Understand the key innovative business drivers for organizational success.
- Understand the models and process of analyzing the business environment and design of Strategic marketing in different Contexts.
- Understand the process of implementation of Strategic marketing in different contexts.
3
Contemporary Issues and Principles of Marketing
Verified
Key Learning Objectives:
- Understand the role of the marketing function, leaders, and entrepreneurial marketing in the success of an organization.
- Understand external and internal environmental audits for designing marketing planning.
- Understand the impact of strategic marketing options for marketing planning.
- Understand the impact of the marketing mix and extended marketing mix options for products and services.
4
Digital and Social Media Marketing
Verified
Key Learning Objectives:
- Understand the role of information technology and social media in digital marketing.
- Understand the changing dynamics of an organization’s environment and its impacts.
- Recommend resource-led innovative approaches using digital marketing tools to contemporary digital marketing challenges.
- Understand how to develop digital strategies and an integrated social media campaign for a strategic relationship with the customers.
5
Marketing Research Project
Verified
Key Learning Objectives:
- Be able to analyze andresearch problems and formulate research objectives.
- Understand how to review the literature on a research topic.
- Be able to design appropriate business research methodologies.
- Be able to develop a research proposal.
6
Strategic Brand Management
Verified
Key Learning Objectives:
- Understand the concept of brand and how branding relates to other areas of marketing including, sustainability and corporate communications.
- Understand branding models, brand equity, brand personality, corporate reputation and corporate communication and their interrelations.
- Understand the process and factors related to developing and enhancing brand image over time.
- Understand the development of brand management strategies to meet marketing objectives.
Regulatory & Verification Details
- Qualification Number (QN)
- 610/2615/3
- Regulated Status
- Available to learners
- Awarding Body
- QUALIFI
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- May 2023