TQUK
Level 2
QN: 603/6295/9
Curriculum Active
TQUK Level 2 Certificate in Digital Marketing (RQF)
Official qualification regulated by Ofqual, awarded by TQUK. Classified as a Vocationally-Related Qualification. Total guided learning hours: 129 hours.
Qualification Level
Level 2
Awarding Body
TQUK
Syllabus Units
5 Units
Guided Hours
129 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Digital marketing for business
Verified
Key Learning Objectives:
- Understand the role of digital marketing in business.2.
- Understand how digital promotion is achieved.3.
- Be able to produce a plan to promote a business through digital channels.4.
- Know how to use online presence to raise funds and cut costs.
2
Digital marketing review
Verified
Key Learning Objectives:
- Understand the role of review in digital marketing.2.
- Know how to review the effectiveness of digital marketing.3.
- Know how to use outcomes of digital marketing effectiveness reviews.
3
Email as a promotional tool for business
Verified
Key Learning Objectives:
- Understand how email campaigns can help businesses reach and engage their audience.2.
- Be able to plan an email campaign.3.
- Understand the role of data protection regulations when implementing email campaigns.
4
Social media for business
Verified
Key Learning Objectives:
- Understand the range of social media platforms available for use by businesses.2.
- Know how to use social media platforms to engage an audience.3.
- Understand the role of social media in building brand reputation.
5
Understanding search engine optimisation for business
Verified
Key Learning Objectives:
- Understand the principles of Search Engine Optimisation (SEO).2.
- Know how Search Engine Optimisation benefits businesses.3.
- Know how to use Search Engine Optimisation to benefit a business.
Regulatory & Verification Details
- Qualification Number (QN)
- 603/6295/9
- Regulated Status
- Available to learners
- Awarding Body
- TQUK
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Aug 2020