TQUK
Level 2
QN: 601/7765/2
Curriculum Active
TQUK Level 2 Certificate in Principles of Marketing (RQF)
Official qualification regulated by Ofqual, awarded by TQUK. Classified as a Vocationally-Related Qualification. Total guided learning hours: 196 hours.
Qualification Level
Level 2
Awarding Body
TQUK
Syllabus Units
7 Units
Guided Hours
196 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Principles of customer relationships
Verified
Key Learning Objectives:
- Understand customers and their needs
- Understand an organisation’s responses to customer relationships
- Understand the principles of customer relationship management
2
Principles of digital marketing
Verified
Key Learning Objectives:
- Understand the role of digital marketing
- Understand the use of search engine optimisation (SEO)
- Understand the requirements of marketing research using the internet
- Understand the uses of digital marketing devices and messages
- Understand how to use digital technology for marketing purposes
3
Principles of market research
Verified
Key Learning Objectives:
- Understand the basis on which market research is commissioned
- Understand how to design market research projects
- Understand the principles of marketing data collection
- Understand the principles of marketing data interpretation and evaluation
4
Principles of marketing theory
Verified
Key Learning Objectives:
- Understand how to segment the market
- Understand the value of marketing
- Understand the principles of socially responsible marketing
5
Principles of personal responsibilities and working in a business environment
Verified
Key Learning Objectives:
- Know the employment rights and responsibilities of the employee and employer
- Understand the purpose of health, safety and security procedures in a business environment
- Understand how to communicate effectively with others
- Understand how to work with and support colleagues
- Know how to plan own work and be accountable to others
- Understand the purpose of improving own performance in a business environment and how to do so
- Understand the types of problems that may occur in a business environment and how to deal with them
6
Understanding legal, regulatory and ethical requirements in sales or marketing
Verified
Key Learning Objectives:
- Understand an organisation’s procedures for dealing with legal, regulatory and ethical requirements relating to sales or marketing
- Understand the legal, regulatory and ethical limits of the sales or marketing role
7
Understanding the relationship between sales and marketing
Verified
Key Learning Objectives:
- Understand the impact of different organisational structures on sales and marketing functions
- Understand the interface between sales and marketing functions
- Understand the impact of sales and marketing on product development processes
Regulatory & Verification Details
- Qualification Number (QN)
- 601/7765/2
- Regulated Status
- Available to learners
- Awarding Body
- TQUK
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Jan 2016