WJEC
Level 1/Level 2
QN: 603/7021/X
Curriculum Active
WJEC Level 1/2 Vocational Award in Retail Business (Technical Award)
Official qualification regulated by Ofqual, awarded by WJEC. Classified as a Vocationally-Related Qualification. Total guided learning hours: 120 hours.
Qualification Level
Level 1/Level 2
Awarding Body
WJEC
Syllabus Units
3 Units
Guided Hours
120 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Customer Service for Retail Business
Verified
Key Learning Objectives:
- Introduction to customer service; Meeting customer expectations
- Investigate customer experiences in retail businesses
2
Merchandising and Marketing Retail Products
Verified
Key Learning Objectives:
- Visual merchandising for retail business; Marketing retail businesses and products.
3
The Business of Retail
Verified
Key Learning Objectives:
- Introduction to retail business; The retail business environment; Using data and recommending solutions to retail business issues.
4
WJEC Level 1/2 Vocational Award in Retail Business (Technical Award)
Customer Service for Retail Business
Verified
Key Learning Objectives:
- Define customer service and its significance in a retail context
- Explain how retail businesses identify and meet customer expectations
- Conduct an investigation into customer experiences within a retail setting
- Analyse the impact of customer service on business performance and reputation
- Evaluate strategies for improving customer service following an investigation
- Apply communication techniques to handle customer complaints effectively
5
WJEC Level 1/2 Vocational Award in Retail Business (Technical Award)
Merchandising and Marketing Retail Products
Verified
Key Learning Objectives:
- Explain the purpose and benefits of visual merchandising in a retail environment
- Identify the key elements of an effective product display using principles like colour, lighting, and layout
- Describe the components of the marketing mix and how they apply to retail products
- Evaluate the impact of different promotional methods on sales and customer loyalty
- Apply basic merchandising and marketing techniques to a given retail scenario
- Assess how branding influences customer perceptions and purchasing decisions
6
WJEC Level 1/2 Vocational Award in Retail Business (Technical Award)
The Business of Retail
Verified
Key Learning Objectives:
- Identify different types of retail businesses and their characteristics.
- Describe the key functions within a retail business environment.
- Interpret simple sales data to identify trends in a retail context.
- Analyse external factors that impact retail business operations.
- Evaluate potential solutions to common retail issues using given data.
Regulatory & Verification Details
- Qualification Number (QN)
- 603/7021/X
- Regulated Status
- Available to learners
- Awarding Body
- WJEC
- Qualification Type
- Vocationally-Related Qualification
- Operational Start
- Sept 2022