WJEC
Level 3
QN: 610/4144/0
Curriculum Active
WJEC Level 3 Applied Certificate in Tourism
Official qualification regulated by Ofqual, awarded by WJEC. Classified as a Other General Qualification. Total guided learning hours: 420 hours.
Qualification Level
Level 3
Awarding Body
WJEC
Syllabus Units
7 Units
Guided Hours
420 hrs
Instant access to interactive lessons, quizzes, and spaced revision.
Course Syllabus & Study Modules
Complete breakdown of verified curriculum topics and learning objectives.
1
Adapting to Change in the Tourism Industry
Verified
Key Learning Objectives:
- This unit introduces learners to study and investigate the ‘bigger picture’ surrounding the tourism industry. It introduces the lifecycle of destinations and products, issues and trends and how the industry can respond. Focussing on local, national and global perspectives encourages a wide and complex set of skills development, which will not only support learners in this qualification, but through future learning and career paths.
2
Digital Marketing for Tourism and Events
Verified
Key Learning Objectives:
- The unit will provide learners with knowledge of the importance and the role of digital marketing within the tourism and events sector and how online strategies are used to influence consumers today. This unit introduces learners to the role of digital marketing within the tourism and events sector, focusing on how different strategies and influences have inspired the industry to entice people to new destinations across the globe. Learners will examine the concerns of legal and ethical considerations, when producing online digital content.
3
Employment in Tourism and Events
Verified
Key Learning Objectives:
- This unit provides learners with the opportunity to develop a range of transferable employability skills and a foundation of knowledge to progress into future education such as degrees, graduate and apprenticeship schemes. The skills developed will prepare learners for their future career prospects. The unit will provide learners with the ability to research actively and methodically, identifying specific pathways in the tourism and events sector. The unit allows learners to explore a wide range of employment opportunities, where they can identify the variety of skills, qualities and qualifications required for a range of employments in the sector. Learners will develop knowledge on the process and the importance of recruitment and selection, helping them develop an awareness of the variety of employability skills which are required through the application process. Learners will be given the opportunity to produce their own professional digital identity, which will prepare them ready for when applying for future employment.
4
Global Destinations
Verified
Key Learning Objectives:
- This unit introduces learners to appreciate and understand the importance of travel geography and what attracts visitors to global destinations. In this unit learners will learn about core geographical facts, along with the types of global destinations and the attractions and their main appeal. The learner will also develop knowledge about niche markets and the motivational factors behind their decision making.
5
Managing the Customer Experience
Verified
Key Learning Objectives:
- This unit introduces learners to appreciate and understand the importance of providing excellence in customer experiences in the tourism industry. In this unit learners will learn about the importance of evaluating the customer experience. The learner will develop excellence in managing the customer experience and demonstrate the delivery of an excellent experience for customers in tourism situations.
6
Planning, Co-ordinating and Running an Event
Verified
Key Learning Objectives:
- This unit will provide opportunity to develop transferable employability skills, that are useful when pursuing a career in events management. The unit will also deepen learning by undertaking real life activities. The aim of this unit is for learners to develop key tourism management and employment skills as they plan to prepare, run, and evaluate an event. The unit provides learners with a balance of theoretical and practical learning. This is an exciting opportunity to connect and experience real life events in the tourism industry, allowing learners to develop cognitive, problem solving and interpersonal skills.
7
The Global Tourism Industry
Verified
Key Learning Objectives:
- This unit introduces learners to the many sectors that exist to provide tourism products and services, the types of tourist who might be attracted to a destination and their motivations, the interrelationships that allow the tourism industry to work successfully and the undeniable value that tourism can have on an economy. The aim of the unit is to provide learners with an understanding of the foundations of the global tourism industry.
Regulatory & Verification Details
- Qualification Number (QN)
- 610/4144/0
- Regulated Status
- Available to learners
- Awarding Body
- WJEC
- Qualification Type
- Other General Qualification
- Operational Start
- Apr 2024
- Operational End
- Feb 2031