Art, Craft and Design (J170) is a broad-based course requiring learners to work in two or more specification titles (Fine Art, Graphic Communication, Photo
Topic Synopsis
Art, Craft and Design (J170) is a broad-based course requiring learners to work in two or more specification titles (Fine Art, Graphic Communication, Photography, Textile Design, Three-Dimensional Design, or Critical and Contextual Studies). It emphasizes an increased breadth of approach, requiring the application of traditional and/or digital techniques and processes across chosen specialisms to generate practical work and personal outcomes.
Key Concepts & Core Principles
- The four Assessment Objectives (AOs): AO1 (Develop ideas through investigations), AO2 (Refine work by experimenting with media, materials, techniques, and processes), AO3 (Record ideas, observations, and insights relevant to intentions), and AO4 (Present a personal and meaningful final response).
- The creative process: from initial research and mind mapping, through experimentation and development, to a final outcome. This iterative cycle is central to all projects.
- Formal elements: line, tone, colour, shape, form, texture, pattern, and composition. Understanding how to manipulate these elements is key to effective visual communication.
- Contextual sources: studying the work of artists, craftspeople, and designers from different cultures, historical periods, and contemporary practice to inform your own ideas.
- Media and material properties: knowing the characteristics and potential of materials like paint, clay, fabric, or digital tools, and how to use them safely and expressively.
Exam Tips & Revision Strategies
- Ensure the portfolio demonstrates a clear journey of development from initial investigation to final personal outcome.
- Use the 'best-fit' approach when applying marking criteria.
- Ensure internal standardisation is conducted across all titles and teaching groups to ensure consistent application of marking criteria.
- Select and organize work to showcase the best achievement in response to the assessment objectives.
- Ensure drawing is used as a tool for recording, observation, and development, not just as a final product.
Common Misconceptions & Mistakes to Avoid
- Failing to work in two or more distinct specification titles.
- Insufficient breadth of approach compared to single-title specifications.
- Lack of clear links between contextual research and practical outcomes.
- Inadequate use of specialist vocabulary.
- Failure to demonstrate safe working practices.
- Not identifying or acknowledging all sources used in a bibliography.
Examiner Marking Points
- Evidence of meeting all four assessment objectives (AO1, AO2, AO3, AO4) across the submission as a whole.
- Demonstration of skills, knowledge, and understanding through area(s) of study relevant to two or more chosen specification titles.
- Exploration of practical and relevant critical and contextual sources, including historical and contemporary practitioners.
- Application of traditional and/or digital techniques and processes specific to the chosen titles.
- Use of appropriate specialist vocabulary through visual communication and/or written annotation.
- Realisation of personal intentions through the sustained application of art, craft and design processes.
- Use of drawing skills for different needs and purposes appropriate to the chosen titles and areas of study.