Designing and developing a website involves addressing loosely-defined requirements, using web tools to build standards-compliant sites, and understanding
Topic Synopsis
Designing and developing a website involves addressing loosely-defined requirements, using web tools to build standards-compliant sites, and understanding multimedia and testing. This topic also covers business use of the internet.
Key Concepts & Core Principles
- Business Environment: Understanding micro and macro environmental factors (PESTLE, SWOT) and their impact on organisational strategy.
- Financial Accounting: Basics of double-entry bookkeeping, preparing income statements and balance sheets, and interpreting financial ratios.
- Marketing Principles: The marketing mix (7Ps), market segmentation, targeting, and positioning (STP), and consumer behaviour models.
- Human Resource Management: Recruitment and selection processes, performance management, and employment law essentials.
- Organisational Behaviour: Theories of motivation (e.g., Maslow, Herzberg), team dynamics, and leadership styles.
Exam Tips & Revision Strategies
- Use wireframes to plan layout before coding.
- Test early and often using browser developer tools.
- Reference current web standards in your explanations.
Common Misconceptions & Mistakes to Avoid
- Failing to validate HTML/CSS against standards.
- Neglecting responsive design for different devices.
- Inadequate testing, especially for cross-browser compatibility.
Examiner Marking Points
- Design a website to address loosely-defined requirements.
- Build (X)HTML- and CSS-based websites to well-defined specifications.
- Understand technology and tools for multimedia integration.
- Develop and apply test strategies to a website.
- Understand web standards and business internet concepts.