This topic covers understanding negotiation in a new business context, including how deals affect business success and techniques for negotiating and closi
Topic Synopsis
This topic covers understanding negotiation in a new business context, including how deals affect business success and techniques for negotiating and closing deals effectively.
Key Concepts & Core Principles
- Business planning: Creating a comprehensive document that outlines your business idea, target market, financial projections, and operational strategies.
- Market research: Analysing competitors, identifying customer needs, and assessing demand to validate your business concept.
- Legal structures: Understanding the differences between sole trader, partnership, and limited company, including liability and tax implications.
- Financial management: Budgeting for start-up costs, forecasting cash flow, and setting pricing strategies to ensure profitability.
- Marketing and branding: Developing a brand identity, choosing promotional channels, and building customer loyalty.
Exam Tips & Revision Strategies
- Practice active listening and questioning.
- Use role-play to simulate negotiations.
- Understand the importance of win-win outcomes.
Common Misconceptions & Mistakes to Avoid
- Focusing only on price rather than value.
- Failing to listen to the other party's needs.
- Not having a clear BATNA.
Examiner Marking Points
- Explain how negotiation impacts business growth.
- Identify key negotiation strategies and tactics.
- Prepare for a negotiation by setting objectives.
- Demonstrate closing techniques to secure deals.