The iterative design process focuses on user-centred design approaches, emphasizing that there is no single process but rather a holistic method addressing
Topic Synopsis
The iterative design process focuses on user-centred design approaches, emphasizing that there is no single process but rather a holistic method addressing needs, wants, and values through investigation, development, and evaluation.
Key Concepts & Core Principles
- Iterative design: A cyclical process of prototyping, testing, analysing, and refining a product. Unlike linear models, iteration allows you to return to earlier stages based on feedback, leading to more user-centred and robust solutions.
- User-centred design (UCD): Placing the end-user at the heart of the design process. This involves methods like personas, user journeys, and usability testing to ensure the final product meets real needs and is intuitive to use.
- Design fixation: The tendency to become stuck on an initial idea, limiting creativity. To avoid this, use techniques like brainstorming, analogical thinking, and SCAMPER to generate diverse concepts before converging on a solution.
- Morphological analysis: A structured method for generating new ideas by combining different attributes or components. Create a grid with design parameters (e.g., material, shape, mechanism) and explore all possible combinations to spark innovation.
- Evaluation methods: Techniques such as SWOT analysis, PMI (Plus, Minus, Interesting), and weighted criteria matrices. These help you objectively compare design proposals and make evidence-based decisions.
Exam Tips & Revision Strategies
- Ensure you can explain how data (primary/secondary) informs design decisions.
- Understand that the design process is iterative, not linear.
- Be prepared to discuss how evaluation of a prototype leads to further development.
Examiner Marking Points
- Designing to meet needs, wants or values
- Use of primary and secondary data through market research, interviews, and focus groups
- Application of human factors, including anthropometric data, percentiles, and ergonomic data
- Product analysis and evaluation
- Development of a design proposal
- Planning and manufacture of a prototype solution
- Evaluation of a prototype solution to inform further development