Introduction to Working with Customers Revision — Excellence, Achievement & Learning Limited Occupational Qualification
Know the importance of making a good impression, Know how to provide and maintain a good service, Know how to deal with customers’ problems
Exam Tips
- Use examples from real or role-play scenarios.
- Remember the 'service cycle': greet, understand, deliver, check.
- Highlight the link between good service and repeat business.
- Always greet customers with a smile.
- Listen carefully and repeat back the problem.
- Know who to escalate issues to.
- Use the HEAT model (Hear, Empathise, Apologise, Take action).
- Always maintain a positive attitude.
Common Mistakes
- Focusing only on product knowledge, ignoring interpersonal skills.
- Assuming all customers have the same needs.
- Not acknowledging the importance of body language.
- Being rude or dismissive to customers.
- Not following up on customer issues.
- Assuming what the customer needs without asking.
Key Marking Points
- Identifies key factors in making a good impression (appearance, attitude, communication).
- Describes how to provide and maintain good service (e.g., meeting needs, follow-up).
- Explains steps to deal with customer problems (listen, empathise, resolve).
- Explain the importance of making a good impression.
- Describe how to provide and maintain good service.
- Identify steps to deal with customer problems.
- Communicate politely and professionally.
- Explains why first impressions matter in customer service.