Marketing & Sales

    Accelerate People
    End-Point Assessment

    Specification: 610/2030/8

    The ACCELERATE-PEOPLE End-Point Assessment Marketing & Sales specification covers 6 topics with 18 learning objectives (610/2030/8). Use the topic browser below to explore subtopics, exam tips, common mistakes, and key terminology for each area of the course.

    This subject will help you develop key knowledge and skills required for exam success.

    6

    Units

    18

    Learning Outcomes

    19

    Assessment Guidance

    19

    Key Skills

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    Key Features

    • Master key concepts
    • Develop exam technique
    • Apply knowledge effectively

    Common Exam Mistakes

    Pitfalls to avoid in your exams

    • •Confusing media channel capabilities (e.g., treating social media as a single channel without considering platform nuances) and selecting channels without linking to audience insight.
    • •Neglecting to include measurable KPIs in a campaign plan, leading to vague evaluation and inability to prove success.
    • •Overlooking legal and self-regulatory requirements, such as failing to add necessary disclaimers or incorrectly using copyrighted assets, which can invalidate assessment evidence.
    • •Producing a media plan that is too generic or aspirational without practical feasibility, ignoring budget constraints or realistic timelines.
    • •Failing to demonstrate client-centric communication, for example, using jargon without explanation or not tailoring the message to the client’s business context during the professional discussion.
    • •Confusing technical features with customer benefits, leading to solutions that do not align with the client's actual business needs or pain points.
    • •Overlooking the importance of post-sale activities such as implementation support and ongoing account management, which are critical for customer retention and repeat business.
    • •Failing to adequately research a prospect's organisation before engagement, resulting in generic pitches that lack personalisation and technical relevance.

    Top Examiner Tips

    Expert advice for exam success

    • •Structure your project report around the campaign lifecycle (brief, research, plan, execute, evaluate) to show a systematic approach and cover all assessment criteria.
    • •Use real industry examples and reference model frameworks (e.g., SOSTAC, AIDA) to add depth to your evidence and demonstrate professional awareness.
    • •In the professional discussion, prepare to elaborate on your decision-making process: why you chose specific channels, how you managed project risks, and how you responded to client feedback.
    • •Practice articulating how you have met the apprenticeship standard’s core behaviours (proactivity, adaptability, accountability) within your practical examples.
    • •Review past EPA grading descriptors and ensure your evidence explicitly addresses distinction criteria, such as showing initiative or innovative thinking beyond the baseline requirements.
    • •In the professional discussion, structure your responses using the STAR method (Situation, Task, Action, Result) to clearly demonstrate how you have applied core skills in real work contexts.
    • •For the portfolio of evidence, ensure each piece is accompanied by a concise reflection that explicitly maps to the knowledge, skills, and behaviours of the standard, showing how it proves competency.
    • •During the practical observation, engage the assessor as you would a real client—ask clarifying questions, handle objections calmly, and summarise the agreed next steps to showcase sales acumen.

    Qualification Units

    6 units

    How this qualification is graded

    Vocational qualifications are marked against criteria, not an exam percentage. Each unit is assessed across three bands - build up from Pass by applying your knowledge to realistic workplace scenarios.

    Pass

    Accurately describe and explain the core knowledge for the unit and link it to the given scenario.

    Merit

    Apply and analyse that knowledge in detail, showing why it matters in the workplace context.

    Distinction

    Evaluate and justify decisions, weigh up alternatives and make well-reasoned professional recommendations.

    Accelerate People L3 EPA for Advertising and Media Executive ST0644 - Core Content

    This subtopic covers the foundational knowledge and skills required for an Advertising and Media Executive, including understanding the advertising industry structure, the campaign lifecycle from briefing to evaluation, media channel selection, client relationship management, and legal/ethical frameworks. Practical application involves developing media plans, contributing to creative briefs, and analyzing campaign performance data to optimize outcomes.

    Accelerate People L3 EPA for Advertising and Media Executive ST0644

    3 learning outcomes10 guidance points

    Accelerate People Level 3 End-point Assessment for IT Technical Salesperson ST0115 - Core Content

    This subtopic encompasses the foundational knowledge and competencies required for an IT Technical Salesperson, including understanding the sales lifecycle, technical product knowledge, customer relationship management, and effective communication. It focuses on applying these principles in authentic workplace scenarios to demonstrate occupational competence in identifying client needs, presenting tailored IT solutions, negotiating, and closing sales while adhering to ethical and commercial standards.

    Accelerate People Level 3 End-point Assessment for IT Technical Salesperson ST0115

    3 learning outcomes6 guidance points

    Accelerate People Level 4 End-point Assessment for Sales Executive ST0572 - Core Content

    This subtopic provides the foundational knowledge and skills required for a Sales Executive, focusing on the complete sales lifecycle, from prospecting and lead qualification to closing deals and account management. It emphasises the application of ethical selling techniques, effective communication, and data-driven decision-making using CRM systems. Mastery of these core competencies ensures sales professionals can meet targets, build lasting client relationships, and contribute to organisational growth.

    Accelerate People Level 4 End-point Assessment for Sales Executive ST0572

    3 learning outcomes6 guidance points

    Accelerate People Level 3 End point Assessment for Multi-channel Marketer ST1031 - Core Content

    This subtopic focuses on the fundamental principles and practices of multi-channel marketing as assessed in the Level 3 End-Point Assessment. Apprentices must consolidate theoretical understanding with practical application, demonstrating how core marketing concepts drive coherent campaign strategies across channels. The EPA evaluates competency through a synoptic project, portfolio evidence, and a professional discussion, requiring learners to articulate rationale, analyze outcomes, and reflect on their professional development.

    Accelerate People Level 3 End point Assessment for Multi-channel Marketer ST1031

    3 learning outcomes6 guidance points

    Accelerate People Level 3 End-point Assessment for Content Creator ST0105 - Core Content

    This subtopic addresses the fundamental principles and practices of content creation, including audience analysis, message tailoring, and channel selection. It requires apprentices to apply these concepts in real-world scenarios, demonstrating their ability to plan, produce, and evaluate content that meets professional standards. Mastery of these core skills is essential for success in the end-point assessment and future career progression in marketing and sales.

    Accelerate People Level 3 End-point Assessment for Content Creator ST0105

    3 learning outcomes6 guidance points

    Accelerate People Level 3 End-point Assessment for Digital Marketer ST0122/AP02 - Core Content

    This subtopic encompasses the fundamental concepts, tools, and techniques of digital marketing as required for the Level 3 Digital Marketer endpoint assessment. Learners are expected to demonstrate a solid grasp of marketing principles and the ability to apply them in real-world scenarios, utilising platforms such as social media, email, and analytics. Mastery of this core content ensures that apprentices can design, execute, and evaluate marketing campaigns that align with organisational objectives.

    Accelerate People Level 3 End-point Assessment for Digital Marketer ST0122/AP02

    3 learning outcomes4 guidance points

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    Accelerate People End-Point Assessment Marketing & Sales