Question 1

What should I focus on for Accredited Skills for Industry QCF Marketing & Sales?

Accepted Answer

When describing the DMP, use a real-world purchase example to illustrate each stage clearly.

Question 2

What should I focus on for Accredited Skills for Industry QCF Marketing & Sales? (2)

Accepted Answer

For questions on DMU, create a table mapping each role to a specific person in a scenario to ensure full coverage.

Question 3

What should I focus on for Accredited Skills for Industry QCF Marketing & Sales? (3)

Accepted Answer

To address influences, always consider both internal (psychological) and external (social, cultural, situational) factors.

Question 4

What should I focus on for Accredited Skills for Industry QCF Marketing & Sales? (4)

Accepted Answer

Practice applying theoretical concepts to short case studies, as this is a common assessment format.

Question 5

What should I focus on for Accredited Skills for Industry QCF Marketing & Sales? (5)

Accepted Answer

Use the ‘FAB’ technique (Feature, Advantage, Benefit) when linking product information to customer needs in written or oral tasks.

Question 6

What are common mistakes in Accredited Skills for Industry QCF Marketing & Sales?

Accepted Answer

Confusing needs with wants, often assuming all desired products satisfy a fundamental need.

Question 7

What are common mistakes in Accredited Skills for Industry QCF Marketing & Sales? (2)

Accepted Answer

Misidentifying stages of the decision-making process, particularly the difference between evaluation of alternatives and purchase decision.

Question 8

What are common mistakes in Accredited Skills for Industry QCF Marketing & Sales? (3)

Accepted Answer

Overlooking the influence of situational factors (e.g., time pressure) in favour of more obvious social cues.

Marketing & Sales

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