Marketing & Sales

Give a single fact or term

Name, select, or recognise

Set out main features briefly

Give an account of what something is like or what happens

Give reasons with developed cause→effect chains

State similarities AND differences (both required)

Examine in detail showing cause→effect→consequence chains

Weigh up BOTH sides, reach JUSTIFIED conclusion

Make judgments about importance with justification

Show formula→substitution→calculation→answer with units