Question 1

What should I focus on for City and Guilds of London Institute National Vocational Qualification Marketing & Sales?

Accepted Answer

In role-play assessments, always clarify the customer's situation before presenting solutions.

Question 2

What should I focus on for City and Guilds of London Institute National Vocational Qualification Marketing & Sales? (2)

Accepted Answer

Structure written answers using models like AIDA (Attention, Interest, Desire, Action) for sales scenarios.

Question 3

What should I focus on for City and Guilds of London Institute National Vocational Qualification Marketing & Sales? (3)

Accepted Answer

Memorise key consumer rights and use correct terminology when discussing legal aspects.

Question 4

What should I focus on for City and Guilds of London Institute National Vocational Qualification Marketing & Sales? (4)

Accepted Answer

When recording evidence, reference specific examples of your communication style and its impact.

Question 5

What are common mistakes in City and Guilds of London Institute National Vocational Qualification Marketing & Sales?

Accepted Answer

Confusing product features with benefits, listing specifications instead of explaining how they meet needs.

Question 6

What are common mistakes in City and Guilds of London Institute National Vocational Qualification Marketing & Sales? (2)

Accepted Answer

Talking more than listening, failing to uncover the real customer need through open questions.

Question 7

What are common mistakes in City and Guilds of London Institute National Vocational Qualification Marketing & Sales? (3)

Accepted Answer

Using high-pressure or misleading statements that breach ethical codes or legal requirements.

Marketing & Sales

Qualification Units