Marketing & Sales Revision — Lantra Awards QCF
Complete Lantra Awards QCF Marketing & Sales specification revision resources. Tailored syllabus coverage with topic breakdowns, quizzes, and practice questions.
Specification Topics
- Principles of Social Media within a Business
- Communicating using digital marketing/sales channels
- Social Networking Management for a Business
Top Exam Board Tips
- Always connect social media activities back to the customer journey and sales funnel
- When recommending tools, provide a concise comparison of features and justify your final selection
- In policy questions, reference relevant legislation and industry codes of practice to demonstrate underpinning knowledge
- Use real-world examples or case studies to illustrate monitoring outcomes and actions taken
- When planning, always justify your choice of digital media with explicit audience insights.
- Use checklists or testing tools to verify message accessibility and document the process for your portfolio.
- In monitoring, focus on comparing actual outcomes against objectives; use SMART criteria.
- For corrective action, show a clear link between identified underperformance and your proposed changes.
- When evaluating tools, always reference a clear business scenario or case study to ground your analysis in practicality.
- Use real-world examples of audience personas and segmentation to demonstrate depth of understanding.
Common Mistakes to Avoid
- Focusing solely on vanity metrics (likes, follows) without linking to business outcomes
- Selecting social media channels based on personal preference rather than audience analysis
- Failing to consider crisis management or negative feedback procedures in policy development
- Using measurement tools without aligning them to predefined KPIs
- Failing to consider the audience's preferred digital platforms, leading to poor engagement.
- Neglecting to check message accessibility, resulting in exclusion of some recipients.
- Confusing monitoring frequency with evaluation depth, reporting data without actionable insights.
- Implementing corrective actions without first understanding the root cause of performance issues.
Key Terminology & Definitions
- Strategic alignment of social media with business objectives
- Selection criteria for social media tools and channels
- Performance measurement and analytics
- Social media policy and governance
- Monitoring and reputation management
- Audience analysis and segmentation
- Digital channel selection
- Message accessibility and usability
- Performance metrics and evaluation
- Continuous improvement
- Platform evaluation and selection
- Audience classification and segmentation
- Social media management tools
- Risk analysis and crisis management
- Performance measurement and monitoring