Marketing & Sales

Lantra Awards Level 3 Certificate in Social Media Marketing (QCF)

This element explores the foundational principles of integrating social media into a business environment, focusing on its strategic alignment with marketing and organisational goals. Learners will examine how to choose appropriate platforms, quantify their effectiveness, and establish governance through policies. Practical monitoring techniques are also covered to ensure ongoing optimisation and risk management.

Principles of Social Media within a Business , Communicating using digital marketing/sales channels, Social Networking Management for a Business