Marketing & Sales

    Occupational Awards Limited
    End-Point Assessment

    Specification: 610/5508/6

    The OCCUPATIONAL-AWARDS-LIMITED End-Point Assessment Marketing & Sales specification covers 2 topics with 6 learning objectives (610/5508/6). Use the topic browser below to explore subtopics, exam tips, common mistakes, and key terminology for each area of the course.

    This subject will help you develop key knowledge and skills required for exam success.

    2

    Units

    6

    Learning Outcomes

    8

    Assessment Guidance

    10

    Key Skills

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    Key Features

    • Master key concepts
    • Develop exam technique
    • Apply knowledge effectively

    Common Exam Mistakes

    Pitfalls to avoid in your exams

    • •Confusing the legal responsibilities of an estate agent with those of a solicitor or licensed conveyancer, leading to overstepping professional boundaries.
    • •Failing to verify the identity of clients and property ownership details before listing, which contravenes anti-money laundering regulations.
    • •Using subjective or exaggerated language in property descriptions (e.g., 'cosy' for small rooms) without factual basis, risking misrepresentation claims.
    • •Neglecting to ask qualifying questions during a viewing to understand buyer motivation and urgency, reducing the chance of progressing a sale.
    • •Overlooking the importance of data protection when handling client information, such as sharing details without consent during inter-office communications.
    • •Confusing the different types of tenancy agreements (e.g., assured shorthold vs. assured tenancy) and their legal implications.
    • •Failing to keep clear and timely records of maintenance requests and resolutions, which can lead to disputes.
    • •Overlooking the importance of data protection (GDPR) when handling tenant personal information.

    Top Examiner Tips

    Expert advice for exam success

    • •In scenario-based assessments, always consider the ethical and legal implications of your proposed actions before offering a solution.
    • •Structure your written answers using the 'S.T.A.R.' method (Situation, Task, Action, Result) to clearly demonstrate competency in practical contexts.
    • •When discussing property marketing, link your strategies to target audience profiles to show strategic thinking beyond basic listing activities.
    • •In your portfolio, include concrete examples of how you applied the principles in practice, such as a case study of a tenancy management issue you resolved.
    • •When discussing marketing, always link your strategies to the target market for the property type.
    • •For the professional discussion, prepare to justify your decisions with reference to relevant legislation or codes of practice.
    • •Use the STAR method (Situation, Task, Action, Result) to structure your competency evidence.
    • •Stay updated on recent housing policy changes to demonstrate current awareness.

    Qualification Units

    2 units

    How this qualification is graded

    Vocational qualifications are marked against criteria, not an exam percentage. Each unit is assessed across three bands - build up from Pass by applying your knowledge to realistic workplace scenarios.

    Pass

    Accurately describe and explain the core knowledge for the unit and link it to the given scenario.

    Merit

    Apply and analyse that knowledge in detail, showing why it matters in the workplace context.

    Distinction

    Evaluate and justify decisions, weigh up alternatives and make well-reasoned professional recommendations.

    OAL Level 2 End-point assessment for ST0329 Junior Estate Agent - Core Content

    This subtopic covers the essential core knowledge and practical skills required for the Junior Estate Agent role, including understanding property legislation, conducting property viewings, and delivering effective customer service. Learners must demonstrate the ability to apply these principles in real-world scenarios, ensuring they can competently support sales and lettings processes while maintaining compliance with industry regulations. The assessment verifies occupational competence at the point of qualification.

    OAL Level 2 End-point assessment for ST0329 Junior Estate Agent

    3 learning outcomes8 guidance points

    OAL Level 3 End-point assessment for ST0234 Housing and Property Management - Core Content

    This subtopic covers the fundamental principles and practices essential for effective housing and property management, including legal frameworks, tenancy agreements, maintenance coordination, and customer service. Learners must demonstrate their ability to apply this knowledge in real-world scenarios, such as marketing properties, managing lettings, and ensuring compliance with housing regulations, to meet the professional standards required for endpoint assessment.

    OAL Level 3 End-point assessment for ST0234 Housing and Property Management

    3 learning outcomes10 guidance points

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    Occupational Awards Limited End-Point Assessment Marketing & Sales