This element establishes the foundational knowledge and skills required to plan, implement, and analyse digital data to inform marketing strategies. Learners will explore key metrics, data collection methods, and analytical tools (e.g., Google Analytics) to evaluate online performance. Practical application involves interpreting user behaviour data to optimise digital campaigns and improve return on investment.
Key skills and knowledge for this topic
Key points examiners look for in your answers
Expert advice for maximising your marks
Pitfalls to avoid in your exam answers
Essential terms to know
Practice questions tailored to this topic