Component 03/04 (Making media) is a non-exam assessment (NEA) component where learners work independently to create a cross-media product in response to a brief set by OCR. It allows learners to apply their knowledge and understanding of the theoretical framework (media language, representation, industries, and audiences) to construct media products for an intended audience.
The non-exam assessment (NEA) component for OCR A-Level Media Studies (H409/03/04) is a significant part of your final grade, accounting for 30% of the total qualification. This coursework requires you to create a media product in response to a brief set by OCR, which changes annually. The briefs cover a range of media forms, including television, online media, magazines, music videos, and radio. You must produce a cross-media product, typically consisting of a main product (e.g., a TV programme extract or a magazine front cover) and two linked ancillary texts (e.g., a website page or a social media post). This assessment tests your ability to apply theoretical knowledge, demonstrate technical skills, and engage with media language, representation, audience, and industry contexts.
The NEA is your opportunity to showcase creativity and critical understanding. You will need to research existing media products, plan your production, and then create original work that meets the conventions of your chosen media form. The process also involves evaluating your work through a reflective commentary, where you justify your choices and link them to media theories. This component is crucial because it allows you to demonstrate practical skills alongside theoretical knowledge, mirroring real-world media production. Success in the NEA requires careful time management, thorough research, and a clear understanding of the assessment objectives, particularly AO3 (create media products) and AO4 (evaluate own work).
The NEA fits into the wider A-Level by complementing the examined components (H409/01 and H409/02), which focus on media messages, representations, and industries. While the exams test your analytical and theoretical knowledge, the NEA lets you apply that knowledge creatively. It also prepares you for further study or careers in media, as you gain hands-on experience in planning, producing, and reflecting on media content. To excel, you must stay updated with current media trends and ensure your work is original and meets the specific requirements of the brief.
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