The 'Contexts of Media' topic requires learners to study the social, cultural, political, economic, and historical contexts that influence media products.
Topic Synopsis
The 'Contexts of Media' topic requires learners to study the social, cultural, political, economic, and historical contexts that influence media products. It focuses on how these contexts shape the production, distribution, circulation, and consumption of media, and how media products themselves act as agents in reflecting or facilitating social, cultural, and political developments.
Key Concepts & Core Principles
- Todorov's narrative structure: equilibrium → disruption → recognition → repair → new equilibrium. This five-stage model is the foundation of narratology and can be applied to most mainstream narratives.
- Equilibrium and disequilibrium: The starting point of stability (equilibrium) is disrupted by an event (disequilibrium), and the narrative follows the protagonist's journey to restore order, often resulting in a changed equilibrium.
- Narrative functions: Propp's character archetypes (hero, villain, donor, etc.) can be combined with Todorov's structure to analyse how characters drive the narrative forward.
- Story vs. discourse: The distinction between the chronological events (story) and how they are presented (discourse) is crucial for analysing narrative techniques like flashbacks, non-linear timelines, and unreliable narrators.
- Enigma codes: Barthes' hermeneutic code (mysteries and puzzles) often works alongside Todorov's structure to create suspense and engage audiences.
Exam Tips & Revision Strategies
- Ensure contexts are integrated into all answers, not just treated as a separate 'add-on'.
- Use specific examples from the set media products to illustrate how contexts influence meaning and representation.
- Consider how technological change acts as a key driver within economic and historical contexts.
- Explicitly link the influence of ownership and funding models to the content and appeal of media products.
Common Misconceptions & Mistakes to Avoid
- Treating contexts as isolated from the theoretical framework (media language, representation, industries, audiences).
- Failing to apply specific academic ideas and arguments to the analysis of contexts.
- Generalizing about contexts without linking them to specific set media products.
- Ignoring the economic constraints or opportunities that influence media production.
Examiner Marking Points
- Analysis of how media products differ in institutional backgrounds and use of media language to construct representations.
- Understanding how media products reflect social, cultural, and political attitudes.
- Analysis of how media products reflect historical issues and events.
- Evaluation of how media products act as agents in facilitating social, cultural, and political developments.
- Identification of intertextual references influenced by social, cultural, political, and historical contexts.
- Analysis of how economic contexts (production, financial, and technological opportunities/constraints) are reflected in media products.