An in-depth study of television as a global industry, focusing on the transnational nature of contemporary crime dramas. Learners compare two contrasting programmes (Peaky Blinders and The Bridge) to explore production, distribution, circulation, and the role of public service broadcasting in a global marketplace. The study integrates the theoretical framework (media language, representation, industries, and audiences) with specific focus on genre, gender performativity, and the impact of historical and cultural contexts.
This topic explores how social media and YouTube platforms have transformed media production, distribution, and consumption, focusing on two key case studies: Zoe Sugg (Zoella) and JJ Olatunji (KSI). You will analyse how these influencers built personal brands, engaged audiences, and navigated the commercial and regulatory pressures of the online age. The WJEC specification requires you to apply theoretical frameworks—such as Curran and Seaton's media concentration theory, Livingstone and Lunt's regulation theory, and Shirky's 'end of audience' concept—to these contemporary examples.
Understanding this topic is crucial because it reflects the shift from traditional broadcast media to participatory digital culture. You will examine how Sugg and Olatunji represent different models of online celebrity: Sugg as a lifestyle vlogger targeting a predominantly female audience, and Olatunji as a gaming and music crossover star with a global, diverse fanbase. Both case studies illustrate key debates about media ownership, regulation, and the power of audiences in the digital age.
This topic fits into the wider Media Studies course by connecting to Component 1's study of media industries and audiences, and Component 2's focus on in-depth case studies. It also links to theoretical work on identity and representation, as you will consider how these influencers construct their online personas and how audiences interact with them. Mastery of this topic will enable you to write sophisticated, evidence-based essays that demonstrate synoptic understanding.
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