Component 3: Cross-Media Production – Television

Component 3: Cross-Media Production – Television is a non-exam assessment (NEA) worth 30% of your final A-Level grade. This component requires you to create a cross-media production for a television brief, typically involving a moving image product (e.g., a trailer or extract) and at least two ancillary products (e.g., a website, magazine cover, or social media page). The brief changes annually and is set by WJEC, so you must respond to a specific scenario, target audience, and industry context. This component tests your ability to apply media language, representation, audience, and industry knowledge in a practical, creative context.

Why does this matter? In the media industry, professionals rarely work on a single platform; they create campaigns that span TV, online, print, and social media. By completing this component, you demonstrate you can think like a real producer, making choices about genre conventions, branding, and audience engagement. It also allows you to showcase your technical skills in editing, design, and writing, which are valuable for university or career pathways in media production.

This component fits into the wider subject by linking theory to practice. You will draw on concepts from Component 1 (e.g., media language, representation) and Component 2 (e.g., industry, audience) to justify your creative decisions. The evaluation and reflective commentary you submit alongside your products require you to critically analyse your own work, showing understanding of how media texts are constructed and consumed.