Travel & Tourism

    City & Guilds Limited
    Vocational

    Specification: 600/6757/3

    The CITY-AND-GUILDS-LIMITED Vocational Travel & Tourism specification covers 30 topics with 129 learning objectives (600/6757/3). Use the topic browser below to explore subtopics, exam tips, common mistakes, and key terminology for each area of the course.

    This subject will help you develop key knowledge and skills required for exam success.

    30

    Units

    129

    Learning Outcomes

    113

    Assessment Guidance

    120

    Key Skills

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    Key Features

    • Master key concepts
    • Develop exam technique
    • Apply knowledge effectively

    Common Exam Mistakes

    Pitfalls to avoid in your exams

    • •Confusing destination marketing with product management, focusing only on promotion rather than the full product mix.
    • •Overlooking the importance of stakeholder collaboration (public, private, community) in developing Welsh tourism.
    • •Providing superficial descriptions of attractions without analysing them as tourism products with tangible and intangible elements.
    • •Ignoring transport infrastructure and accessibility as part of the destination product.
    • •Failing to address the seasonality challenges specific to Wales' climate and event calendar.
    • •Confusing training with education or development, failing to focus on the immediate job-related skills
    • •Not linking training objectives to measurable business outcomes, making the plan appear generic
    • •Providing a mentoring or coaching plan without clear differentiation between the two roles

    Top Examiner Tips

    Expert advice for exam success

    • •Use named case studies from Wales (e.g., adventure tourism in Snowdonia, cultural tourism in Cardiff) to ground answers in evidence.
    • •Demonstrate critical thinking by evaluating both the strengths and weaknesses of tourism product management approaches.
    • •Reference current strategies such as 'Welcome to Wales' and 'Year of Legends' to show awareness of real-world campaigns.
    • •Structure responses using analytical frameworks (e.g., SWOT, PESTLE, Tourism Area Lifecycle) to add depth.
    • •Always reference industry-specific examples (e.g., airline cabin crew, tour operators) to demonstrate contextual understanding
    • •Include a variety of evidence types: written plans, recorded observations, peer feedback, and reflective journals
    • •When evaluating training, use both qualitative and quantitative data, such as participant surveys and performance metrics
    • •Link leadership and motivation to current challenges in travel and tourism (e.g., seasonal demand, high staff turnover)

    Qualification Units

    30 units

    How this qualification is graded

    Vocational qualifications are marked against criteria, not an exam percentage. Each unit is assessed across three bands - build up from Pass by applying your knowledge to realistic workplace scenarios.

    Pass

    Accurately describe and explain the core knowledge for the unit and link it to the given scenario.

    Merit

    Apply and analyse that knowledge in detail, showing why it matters in the workplace context.

    Distinction

    Evaluate and justify decisions, weigh up alternatives and make well-reasoned professional recommendations.

    Travel and Tourism Destinations - Wales

    This subtopic explores Wales as a multifaceted tourist destination, focusing on the principles and practices of product management for its diverse attractions. Learners will examine how natural landscapes, cultural heritage, and built infrastructure are developed, packaged, and marketed to meet visitor demands. The unit also addresses the strategic role of destination management in ensuring sustainable tourism growth and authentic experiences.

    City & Guilds Level 3 Diploma In Travel and Tourism

    5 learning outcomes9 guidance points

    Developing People in Travel and Tourism

    This element focuses on the strategies and practical skills needed to develop human resources within travel and tourism organisations. Learners explore how to analyse training needs, design mentoring and coaching frameworks, create individual development plans, and deliver and evaluate training sessions. The unit also covers leadership styles and motivational techniques essential for building effective teams in a fast-paced, customer-centric industry.

    City & Guilds Level 3 Diploma In Travel and Tourism

    6 learning outcomes11 guidance points

    Special interest holidays and independent travel

    This subtopic explores the dynamic sectors of special interest holidays—such as adventure, cultural, and eco-tourism—and independent travel, where customers tailor their own itineraries. It focuses on understanding the motivations and needs of these travelers, then applying that knowledge to design detailed, cost-effective travel plans. Proficiency in these areas enables travel professionals to offer personalized, high-value services in a competitive market.

    City & Guilds Level 3 Diploma In Travel and Tourism

    6 learning outcomes6 guidance points

    Overseas Resort Operations

    This element focuses on the operational oversight of overseas resorts, ensuring that products and services meet established standards through systematic quality monitoring. It explores the role of customer feedback in driving continuous improvement, addressing both proactive and reactive management strategies to enhance guest satisfaction and business performance. Learners will examine practical approaches to collecting, analysing, and acting upon feedback to refine resort operations and uphold brand reputation.

    City & Guilds Level 3 Diploma In Travel and Tourism

    6 learning outcomes6 guidance points

    Farm and Rural Tourism in the UK

    This element explores the growth of farm tourism from agricultural diversification to a significant rural economic sector. It covers the range of farm tourism products, from accommodation and farm experiences to local food and festivals, and examines the expansion into wider rural tourism including outdoor recreation and heritage. The learning objectives also address the psychological and practical motivations that drive visitor demand, such as seeking tranquillity, family time, and authentic countryside experiences.

    City & Guilds Level 3 Diploma In Travel and Tourism

    1 learning outcomes6 guidance points

    Tourism in the UK

    This subtopic explores the structure of tourism in the UK, including key organisations, roles, and interrelationships, alongside analysis of visitor trends and the UK's diverse appeal. Learners develop practical skills in interpreting tourism data and effectively communicating tailored information to enhance visitor experiences.

    City & Guilds Level 3 Diploma In Travel and Tourism

    4 learning outcomes8 guidance points

    Package Holidays

    This subtopic focuses on the structure, legal definition, and commercial application of package holidays within the travel industry. Learners must demonstrate the ability to understand the components that constitute a package under the Package Travel Regulations 2018 and apply this knowledge to construct and arrange tailored package holidays, ensuring compliance, accurate costing, and effective communication to meet diverse customer needs.

    City & Guilds Level 3 Diploma In Travel and Tourism

    1 learning outcomes6 guidance points

    Investigating the Cruise Industry

    This element explores the evolution of cruising from a mode of transport to a diverse leisure sector. Learners analyse cruise types, customer motivations, and how to tailor cruise products to client needs, underpinned by practical knowledge of UK-based cruise employment pathways.

    City & Guilds Level 3 Diploma In Travel and Tourism

    5 learning outcomes10 guidance points

    Travel and Tourism Destinations - England

    This element explores the geographical, cultural, and economic aspects that position England as a premier tourist destination, while examining the strategic product management principles that shape its tourism offerings. Learners will analyse how destination management organisations balance visitor demand with sustainable development, and evaluate the factors influencing the creation and marketing of tourism products. The content equips candidates with practical skills to assess destination competitiveness and contribute to effective destination planning.

    City & Guilds Level 3 Diploma In Travel and Tourism

    5 learning outcomes8 guidance points

    Ancillary Sales and Services

    This subtopic focuses on the range of ancillary products and services that can be offered to travel and tourism customers, such as insurance, car hire, excursions, and foreign currency. It also covers the practical skills required to effectively provide these services, including customer needs assessment, cross-selling, and after-sales support, ensuring both customer satisfaction and revenue generation for the organisation.

    City & Guilds Level 3 Diploma In Travel and Tourism

    6 learning outcomes8 guidance points

    Worldwide Travel and Tourism Destinations

    This element focuses on the practical analysis of worldwide travel destinations to support product planning and development in the travel and tourism industry. Learners explore how climatic conditions, cultural attractions, accessibility, and market demand influence the viability of destinations across Europe, the Americas, Africa and the Middle East, Australasia and Oceania, and Asia. Mastery of this knowledge enables professionals to design tailored itineraries, advise customers effectively, and respond to global tourism trends.

    City & Guilds Level 3 Diploma In Travel and Tourism

    1 learning outcomes6 guidance points

    Foreign Exchange

    This element centres on the practical skills and regulatory awareness required for handling foreign exchange in a travel and tourism setting. It equips learners to accurately prepare for currency transactions, apply exchange rates and commissions, and calculate final customer amounts, ensuring compliance with legal and organisational policies. Mastery of this unit is essential for delivering professional, error-free service and safeguarding both customer trust and business integrity.

    City & Guilds Level 3 Diploma In Travel and Tourism

    5 learning outcomes8 guidance points

    Principles of Supervising Customer Service Performance in Hospitality Leisure Travel and Tourism

    This subtopic explores the essential principles for supervising customer service in travel, tourism, and hospitality sectors. It covers the development of a service-oriented culture, strategies for team building and motivation through coaching, and methods for monitoring and communicating performance effectively to drive continuous improvement.

    City & Guilds Level 3 Diploma In Travel and Tourism

    5 learning outcomes6 guidance points

    Planning and Delivering Guided Tours

    This element equips learners with the skills to design, lead, and critically assess guided tours within the travel and tourism sector. It covers researching destinations, crafting engaging itineraries, managing groups effectively, and utilising evaluation to enhance future performance. Practical application includes delivering commentary, handling contingencies, and ensuring customer satisfaction throughout the tour experience.

    City & Guilds Level 3 Diploma In Travel and Tourism

    6 learning outcomes10 guidance points

    Global Distribution Systems

    This subtopic equips learners with the practical skills to operate Global Distribution Systems (GDS) such as Amadeus, Sabre, and Galileo, covering user security, complex multi-sector air bookings, and the integration of supplementary services. Mastery of these functions is critical for travel consultants to efficiently create, modify, and manage comprehensive travel itineraries, retrieve automated fare quotes, and utilise queue systems for workflow management in a live industry environment.

    City & Guilds Level 3 Diploma In Travel and Tourism

    7 learning outcomes9 guidance points

    Travel and tourism destinations - Scotland

    This subtopic explores the multifaceted nature of Scotland as a tourist destination, examining its cultural, historical, and geographical appeal, while also developing skills in product management principles to design, enhance, and sustain competitive travel offerings. Students learn to assess destination assets, address seasonality and sustainability challenges, and apply stakeholder collaboration to create authentic visitor experiences aligned with market demands.

    City & Guilds Level 3 Diploma In Travel and Tourism

    5 learning outcomes8 guidance points

    Travel and Tourism Legislation

    This element covers the key legislative frameworks governing the UK travel and tourism industry, with a primary focus on the Package Travel and Linked Travel Arrangements Regulations 2018. It examines the legal obligations of organisers and retailers regarding consumer protection, information disclosure, and liability, ensuring students can apply these regulations to real-world scenarios. Practical application includes drafting compliant contracts, handling customer complaints, and advising clients on their rights under package travel law.

    City & Guilds Level 3 Diploma In Travel and Tourism

    1 learning outcomes7 guidance points

    Travel and Tourism Destinations - Ireland

    This subtopic explores the unique attributes of Ireland as a tourist destination, examining the interplay of natural and cultural attractions, infrastructure, and product development strategies that shape its appeal. Learners will analyse how effective product management balances visitor satisfaction, sustainability, and commercial viability in an Irish context.

    City & Guilds Level 3 Diploma In Travel and Tourism

    1 learning outcomes6 guidance points

    Conferences and Events

    This subtopic examines the comprehensive process of planning, coordinating, and evaluating conferences and events within the travel and tourism industry. It equips learners with practical skills in logistics, stakeholder management, budgeting, and risk assessment to deliver successful events. Emphasis is placed on ensuring customer satisfaction, meeting industry standards, and applying continuous improvement models to enhance future event performance.

    City & Guilds Level 3 Diploma In Travel and Tourism

    6 learning outcomes8 guidance points

    Developing an Entertainment Programme in Travel and Tourism

    This element focuses on the strategic development and delivery of entertainment programmes within the travel and tourism sector. It explores how to tailor activities to varied customer profiles, consider operational and financial viability, and measure success through post-event evaluation. Learners will gain practical skills in planning and executing entertainment that enhances guest experience and aligns with industry standards.

    City & Guilds Level 3 Diploma In Travel and Tourism

    6 learning outcomes6 guidance points

    Promotions and Sales in Travel and Tourism

    This subtopic equips learners with the knowledge and skills to effectively promote and sell travel and tourism products, from planning promotional campaigns to mastering sales techniques, closing deals, and providing exceptional after-sales service to build customer loyalty and repeat business.

    City & Guilds Level 3 Diploma In Travel and Tourism

    5 learning outcomes8 guidance points

    Development of tour operators' products and services

    This element covers the strategic processes by which UK tour operators research, design, and launch competitive travel products and services. It examines the identification of market opportunities, product development lifecycles, and the integration of customer needs with commercial viability. Learners apply these concepts to real-world scenarios, simulating the creation of a tour operator's portfolio from concept to execution.

    City & Guilds Level 3 Diploma In Travel and Tourism

    5 learning outcomes6 guidance points

    Arranging Business Travel

    This subtopic covers the comprehensive skills required to arrange domestic and international business travel, from initial client profiling to final booking and ancillary service provision. Learners must demonstrate the ability to tailor itineraries to corporate policies, apply promotional schemes, and secure discounted fares across air, rail, and accommodation sectors. The global context is emphasized, requiring awareness of cultural, logistical, and regulatory considerations that impact business travel planning.

    City & Guilds Level 3 Diploma In Travel and Tourism

    1 learning outcomes11 guidance points

    Ski Chalet Hosts

    Ski chalet hosts perform a multifaceted role in alpine accommodation, encompassing thorough housekeeping, guest hospitality, and meal provision. This unit develops practical skills in maintaining high standards of cleanliness, delivering warm guest welcomes with essential local information, and preparing quality cuisine to enhance the guest experience in a seasonal tourism context.

    City & Guilds Level 3 Diploma In Travel and Tourism

    4 learning outcomes8 guidance points

    Holiday Park Hosts

    The role of a Holiday Park Host encompasses front-facing customer service, accommodation management, and destination knowledge. This subtopic equips learners with the skills to maintain high standards of guest accommodation, deliver accurate tourist information, and organize engaging welcome events, ensuring a positive and memorable holiday experience. Understanding these competencies is essential for meeting industry expectations and advancing in the leisure and tourism sector.

    City & Guilds Level 3 Diploma In Travel and Tourism

    1 learning outcomes8 guidance points

    Overseas Representatives

    This subtopic focuses on the critical role of overseas representatives in managing resort excursion programmes. It covers the entire lifecycle from planning and organising weekly schedules, through training local staff to deliver them effectively, to evaluating their success using customer feedback and performance data. Practical application includes ensuring profitability, customer satisfaction, and compliance with health and safety standards.

    City & Guilds Level 3 Diploma In Travel and Tourism

    6 learning outcomes9 guidance points

    Respond to Emergency and Problem Situations in Tourism Destinations

    This element equips travel and tourism professionals with the knowledge and skills to effectively manage and respond to a range of emergency and problem situations that may arise in tourism destinations, ensuring the safety and well-being of customers while maintaining organisational reputation and legal compliance. It covers pre-emptive planning, immediate response protocols, and post-incident recovery and evaluation processes.

    City & Guilds Level 3 Diploma In Travel and Tourism

    5 learning outcomes8 guidance points

    Worldwide adventure tourism

    This subtopic explores the dynamic and rapidly growing adventure tourism sector worldwide, examining its market structure, core components of the adventure experience, diverse product offerings, and emerging trends. Learners will investigate how adventure tourism differs from mass tourism, the role of risk and challenge, and how providers design and deliver sustainable adventure travel experiences that cater to evolving consumer demands.

    City & Guilds Level 3 Diploma In Travel and Tourism

    4 learning outcomes6 guidance points

    Work Placement in Travel and Tourism

    This element equips learners with the essential knowledge and practical strategies to effectively prepare for a work placement within the travel and tourism sector. It focuses on understanding the organisational context of the placement provider, applying relevant professional skills and behaviours, and critically evaluating the experience to shape future career pathways. The learning emphasizes reflective practice and personal development for professional growth.

    City & Guilds Level 3 Diploma In Travel and Tourism

    5 learning outcomes8 guidance points

    Principles of Marketing for Travel and Tourism

    This subtopic explores the application of marketing principles within the fast-paced and service-oriented travel and tourism industry. Learners will examine how destinations and businesses identify customer needs, conduct market research, and harness digital tools to create compelling marketing strategies. The ultimate aim is to equip learners with the skills to develop a coherent and measurable marketing plan tailored to a tourism context.

    City & Guilds Level 3 Diploma In Travel and Tourism

    5 learning outcomes9 guidance points

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