Travel & Tourism
Specification: 100/1512/7
The CITY-AND-GUILDS-OF-LONDON-INSTITUTE Vocational Travel & Tourism specification covers 68 topics with 116 learning objectives (100/1512/7). Use the topic browser below to explore subtopics, exam tips, common mistakes, and key terminology for each area of the course.
This subject will help you develop key knowledge and skills required for exam success.
68
Units
116
Learning Outcomes
295
Assessment Guidance
321
Key Skills
Key Features
- Master key concepts
- Develop exam technique
- Apply knowledge effectively
Common Exam Mistakes
Pitfalls to avoid in your exams
- •Confusing adventure tourism with general outdoor recreation; failing to recognise the commercial and structured nature of adventure tourism products.
- •Overlooking the importance of cultural sensitivity and local community impacts when discussing adventure tourism in developing regions.
- •Underestimating the influence of technology on the adventure traveler's decision-making process and experience sharing.
- •Confusing Welsh tourist offerings with those of other UK nations, such as Scotland or England, lacking specific local knowledge and unique selling points.
- •Overlooking the importance of the Welsh language and cultural identity in shaping the visitor experience and product differentiation, leading to generic descriptions.
- •Failing to apply product management concepts to real-world Welsh destinations, providing generic answers without contextual examples or evidence of research.
- •Neglecting to consider the collaborative nature of destination management, focusing only on single attractions rather than the integrated tourism product.
- •Confusing the buying and selling rates, leading to incorrect calculation of how much foreign currency the customer receives or how much sterling they are charged.
Top Examiner Tips
Expert advice for exam success
- •When answering assignment questions, always link theory to real-world case studies (e.g., Intrepid Travel, World Expeditions) to demonstrate applied knowledge.
- •For market analysis tasks, use current data from reputable sources (e.g., UNWTO, Adventure Travel Trade Association) and reference these properly in your work.
- •In presentations or reports, structure your arguments around the four learning outcomes: market, experience, products, and trends, to ensure full coverage of assessment criteria.
- •For trend evaluation, consider both positive and negative implications, such as overtourism at popular adventure sites or climate change impacts.
- •Use specific Welsh case studies, such as the development of Zip World or the preservation of Blaenavon Industrial Landscape, to illustrate product management principles in action.
- •When discussing sustainability, reference Wales' commitment to responsible tourism under the Well-being of Future Generations Act and its influence on destination planning.
- •Structure your answers to show understanding of both the supply (product development) and demand (visitor motivations) sides of Welsh tourism, linking them to management decisions.
- •Incorporate recent statistics or trends from Visit Wales reports to demonstrate current awareness and strengthen your arguments.
Qualification Units
How this qualification is graded
Vocational qualifications are marked against criteria, not an exam percentage. Each unit is assessed across three bands - build up from Pass by applying your knowledge to realistic workplace scenarios.
Accurately describe and explain the core knowledge for the unit and link it to the given scenario.
Apply and analyse that knowledge in detail, showing why it matters in the workplace context.
Evaluate and justify decisions, weigh up alternatives and make well-reasoned professional recommendations.
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